Out of Home Channel Sales Development Manager Job Description Job Alerts Link Posting Start Date: 9/9/26 Country: Spain Job Location: Madrid Job Family: Type of contract: Working mode: Job Id: 54176 Out of Home Channel Sales Development ManagerOOH Channel Sales Development ManagerPOSITION OVERVIEW / JOB SCOPEThe OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth.The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams.MISSION, AMBITION & RESPONSIBILITIES1. OOH Channel Strategy & Business Development- Develop and implement the OOH channel growth strategy in line with company objectives.- Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.- Define priority customer segments, subchannels and platforms for accelerated growth.- Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.- Identify and recruit new business opportunities, customers and operators to expand channel penetration.- Build strong relationships with key decision-makers, distributors and strategic channel partners.2. Portfolio Strategy & Innovation- Adapt the global OOH portfolio to local market needs and operator requirements.- Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.- Lead the local deployment of new product launches,



portfolio updates and range optimization initiatives.- Collaborate with Global Teams to identify future product and category development opportunities.- Bring customer and market insights to support innovation pipelines and business planning.3. Customer Development & Activation- Segment customers and operators to develop tailored growth and activation plans.- Create compelling commercial stories, category arguments and opportunity assessments to support customer engagement.- Lead category growth initiatives with customers, distributors and wholesalers.- Develop customer-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits.- Work closely with chefs, culinary partners and field teams to validate product applications and unlock incremental consumption opportunities.- Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth.4. Trade Marketing & Execution Excellence- Design activation programs that drive visibility, trial and product rotation across OOH channels.- Ensure consistent execution of brand and category strategies across all customer touchpoints.- Monitor activation effectiveness and recommend improvements based on results and customer feedback.- Share best practices and successful initiatives across local and global OOH teams.ORGANIZATION & STAKEHOLDERS- Partner closely with Sales strategy, Marketing, Supply Chain and Finance teams to ensure successful execution of channel strategies.- Act as the key point of contact between local and general OOH teams regarding portfolio, innovation and channel development initiatives.- Collaborate with external partners including distributors, wholesalers, agencies,



chefs and operators.- Report directly to the Sales Strategy & Planning Director.LEADERSHIP & COMMERCIAL COMPETENCIES- Strong commercial mindset combined with strategic thinking.- Ability to identify growth opportunities and translate insights into actionable plans.- Good understanding of route-to-market models, distributor management and customer economics.- Strong capability to influence stakeholders without direct authority.- Experience building business cases, activation plans and growth strategies.- Ability to manage multiple projects and priorities in a dynamic environment.- Strong communication, presentation and storytelling skills.- Solid analytical capabilities and understanding of commercial KPIs and P&L drivers.- Entrepreneurial mindset with a passion for growth and innovation.SKILLS & EXPERIENCE REQUIREMENTS- 4-8 years of experience in FMCG, Foodservice, Out-of-Home (OOH) or related commercial environments.- Experience working with value-added food brands and categories where quality, innovation and brand equity are key growth drivers.- Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers.- Proven ability to develop commercial initiatives that generate profitable growth.- Experience in channel accounting sales and/or business development.- Strong analytical skills and ability to translate data into actionable recommendations.- Comfortable working cross-functionally in an international environment.- High proficiency in Microsoft Excel and PowerPoint.- Fluent English, both written and spoken.PERSONAL ATTRIBUTES- Entrepreneurial and results-oriented.- Curious and externally focused.- Strong relationship builder and influencer.- Proactive with a hands-on attitude.- Agile and adaptable in changing environments.- Creative problem solver with strong execution skills.- Passionate about food, brands and customer development.LOCATIONMadrid, SpainRegular travel within Spain and occasional international travel.#J-18808-Ljbffr

📌 Out Of Home Channel Sales Development Manager (Madrid)
🏢 Bel Group
📍 Madrid