What You'll Do You are a narrative architect, a strategic storyteller, and a highly skilled creative. You are the person who reads a complex brief and immediately starts thinking about the human story inside it. As a Senior Creative Hybrid (Storyteller) at BCG Design Studios, you work at the heart of the creative team, alongside directors, designers, consultants, and clients to shape the ideas that make the work matter.

You work across creative projects from strategic platform to final execution, moving fluently between the big narrative idea and the precise, considered word. You are equally comfortable writing a brand manifesto, contributing to a client workshop, or shaping the story arc of a complex data‐driven report. You are driven by creative curiosity, thrive on collaboration, and follow where culture, business, and communication are heading next.

You bring a point of view on how BCG and its clients should communicate in a world saturated with AI‐generated content, where human authorship and distinctive voice have never mattered more.

You know the frameworks: strategic narrative, brand architecture, data storytelling, verbal identity. You translate complex consulting thinking into narratives that land with senior leaders, analysts, and the people making real decisions. You work across creative projects end‐to‐end, pulling together design, strategy, and story.

The writing is your strength. Contribute to creative projects end‐to‐end, from first brief to final delivery, supporting the narrative architecture that holds the work together across every discipline and touchpoint. You sit with a complex brief, a dense strategy document, or a data set, and you find the human through‐line that makes it legible, compelling, and worth someone's attention.

Write the things that set the tone for everything else: brand manifestos, campaign platforms, messaging frameworks, verbal identity systems, narrative strategies. You know how to take research, data, and strategic insight and transform it into narrative that earns trust, creates preference,



and makes a complex idea feel inevitable. Work with AI as a skilled collaborator.

Use it to pressure‐test structure, explore ideas, and accelerate production. Stay ahead of where narrative, brand, and communication are going. Writing a sentence that a designer, a strategist, and a CEO all feel is exactly right.

Leading a creative project across disciplines without losing the narrative thread. A degree in journalism, communications, creative writing, advertising, English, or a related field. 4 to 6 years working in a creative agency, brand consultancy, in‐house studio, or professional services environment, with a portfolio that shows narrative range, strategic depth, and genuine craft. ~ Demonstrated ability to execute creative projects end‐to‐end: the brief, the concept, and the delivery, with growing confidence in client relationships and cross‐disciplinary collaboration. ~ A deep portfolio of brand narrative work: manifestos, campaign platforms, verbal identity systems, messaging frameworks, and thought leadership that demonstrates strategic thinking as well as executional excellence. ~ Familiarity with data storytelling and the ability to translate complex research, insight, and quantitative thinking into clear, compelling human narrative. ~ Excellent English language skills; As part of Design Studios, you will collaborate with general designers and colleagues across BCG to bring design expertise and capabilities to clients as well as internal teams. GDS comprises a diverse group of talented design professionals across video, content, digital design, and more—all working collaboratively to deliver the most advanced design solutions.

All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

📌 Senior Creative Hybrid (Storyteller) (Madrid)
🏢 Boston Consulting Group (BCG)
📍 Madrid