Experteer Overview In this role you drive growth for HP's Graphics Solutions Software u0026amp; Solutions portfolio, shaping the demand, adoption, and revenue engine. You partner with cross-functional teams to translate objectives into scalable growth motions and measurable metrics. You own the full funnel—from awareness to retention—and lead integrated campaigns across content, paid/organic channels, ABM, and events. You’ll balance sales-led and product-led motions to maximize pipeline, adoption, and subscription revenue, delivering a unified go-to-market narrative.Compensaciones / Ventajas
- Define and execute growth marketing strategy with clear audiences, channels, motions, and metrics
- Own growth initiatives tied to pipeline, product adoption, subscription revenue, retention, and expansion
- Drive lead generation and demand creation for high-touch solutions in collaboration with Sales
- Develop product-led growth motions and collaborate with Product, Analytics, and regional teams
- Design and optimize the full growth funnel leveraging data and experimentation
- Build integrated campaigns across content,



paid and organic channels, events, ABM, and partner communities
- Collaborate with CRM and marketing operations to implement lifecycle programs and nurture journeys
- Establish a measurement framework for both sales-led and product-led motions
- Partner with Product, Sales, Analytics, Content u0026 Creative, regional marketing, and external agencies for integrated GTMResponsabilidades
- Bachelor in Business Administration
- 7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing
- Proven B2B demand generation, pipeline creation, or sales-led growth experience
- Experience with product-led growth, trial/freemium, or usage-based growth preferred
- Ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization
- Experience working with agencies or external partners across demand generation, content, media, ABM, or campaignsRequisitos principales
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📌 Software & Solutions Growth Marketing Manager, Graphics Solutions Business (Barcelona)
🏢 Hewlett-Packard
📍 Barcelona