Professional challenge and role mission * Support the positioning and growth of IAG Engine Tech as a leading independent global engine MRO brand. * Build awareness of the new brand from the ground up, creating a strong and distinctive market presence across priority audiences. * Develop and execute integrated marketing initiatives that strengthen brand awareness, generate business opportunities and support commercial objectives. * Ensure a consistent and professional brand identity across all communication channels, customer touchpoints and corporate events. * Contribute to the companys international visibility through campaigns, digital marketing, trade shows, events and media initiatives. Key responsabilities * Develop and implement annual marketing plans aligned with business strategy and commercial priorities. * Coordinate the execution of integrated campaigns across digital, social, media, events and customer-facing channels. * Lead the corporate website launch, maintenance and continuous optimisation in coordination with internal stakeholders and external agencies. * Create, edit and coordinate marketing content and brand assets for external audiences, including presentations, brochures, social media and web content. * Coordinate participation in international trade fairs, exhibitions, customer events and sponsorships. * Negotiate marketing and communication budgets with suppliers and external partners, ensuring efficient use of resources and return on investment. * Monitor, track and oversee supplier contracts and service levels, ensuring compliance with agreed scopes, timings and quality standards. * Measure and report customer satisfaction indicators, including NPS, to support continuous improvement and strengthen customer experience. * Support internal communication and employee engagement initiatives where relevant, helping employees understand and amplify the brand. Objectives * Increase IAG Engine Tech brand awareness and reputation,



positioning the company as a leading independent general engine MRO provider in target markets. * Support commercial growth by designing and delivering marketing initiatives that generate visibility, strengthen customer relationships and contribute to business opportunities. * Ensure a consistent, high-quality brand experience across all digital channels, corporate communications, customer touchpoints, events and trade fairs. * Successfully launch and continuously optimise the corporate website, improving digital visibility, user experience and content performance. * Maximise the return on marketing investment (ROMI) through effective budget planning, supplier management and performance monitoring of campaigns, events and external partners. * Measure and improve customer experience by monitoring marketing KPIs, website analytics, campaign performance and customer satisfaction indicators, including Net Promoter Score (NPS). * Support employee engagement and employer branding initiatives, helping employees understand, represent and promote the IAG Engine Tech brand. Education, skills and experience * Bachelor’s degree in Marketing, Advertising, Communication, Public Relations, Business Administration or related disciplines. * Postgraduate qualification in Marketing, Digital Marketing, Branding or Communication will be valued. * Continuous training in digital marketing, AI tools or brand management will be considered an asset. * Driving licence B and availability of own vehicle. Technical skills: * Strong knowledge of branding,



marketing and integrated communication. * Advanced digital marketing and social media management skills. * Website content management and coordination of website launches or redesigns. * Ability to manage marketing campaigns across multiple channels. * Knowledge of media planning, events, trade shows and sponsorships. * Strong command of Microsoft Office, especially PowerPoint and Excel. * Use of AI tools for content creation, analysis and productivity. * Image, photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro or similar. * Marketing reporting, KPI tracking and basic data analysis. Desirable: * Experience in B2B environments, preferably industrial, aerospace or aviation sectors. * Experience working with external agencies, designers, printers and digital suppliers. * Basic knowledge of SEO, SEM, Google Analytics or web analytics tools. * Basic HTML/CSS knowledge will be valued. * Experience in internal branding, employer branding or employee engagement campaigns. * Experience launching a brand or building awareness from scratch. Experience: * Minimum 4 years’ experience in Marketing, Branding, Digital Communications or related roles. * Proven experience developing and executing marketing plans and campaigns. * Experience managing corporate websites, social media and digital content. * Experience coordinating events, trade fairs, exhibitions and corporate activations. * Experience managing supplier relationships, contracts and marketing budgets. * Experience measuring campaign performance and customer satisfaction indicators, including NPS, will be valued. * Experience in international or multicultural environments will be an advantage. Languages: * Spanish: native or bilingual. * English: fluent, minimum C1 level. * Additional languages will be valued. Role conditions: Based in La Muñoza, Madrid.

📌 Brand and Marketing Specialist (Madrid)
🏢 IAG Engine Tech
📍 Madrid