13 sep
|
European Blockchain Convention
|
Barcelona
13 sep
European Blockchain Convention
Barcelona
ABOUT USThe European Blockchain Convention (EBC) is Europe's marketplace for digital assets, bringing together thousands of institutions, founders, investors, and policymakers in Barcelona every year. Alongside EBC, we run the Digital Assets Forum, a growing platform at the intersection of traditional finance and digital assets. THE ROLEWe are looking for an experienced Marketing Specialist who operates as the creative and executional engine of our marketing: someone who can take a goal (“sell out the next edition,” “grow our newsletter to X subscribers,” “make our LinkedIn the reference in the industry”) and independently figure out the how.
You will work closely with the Marketing Manager, who owns strategy, budget and targets.
You own the craft: content, design, channels, campaigns and the day-to-day decisions that make them work. WHAT YOU WILL OWNContent & AI-powered productionProduce high-quality content end to end: social posts, newsletters, landing pages, speaker announcements, video snippets, event recaps and thought-leadership pieces.Build and refine AI-assisted workflows (LLMs, image/video generation, automation tools) to multiply output without sacrificing quality or brand voice.Turn industry news into marketing opportunities: connect what's happening in crypto, blockchain and digital assets with our events, speakers and agenda in near real time.Design & brandCreate polished visual assets (social graphics, banners, decks, on-site materials) using tools like Canva, Figma and AI design platforms. Social mediaRun our LinkedIn, X and other channels day to day: calendar, publishing, community engagement, speaker amplification and live event coverage.Grow audience and engagement with a test-and-learn mindset, reporting on what works and doubling down.Email marketing & funnelsExecute and continuously improve the email marketing calendar — automation flows,
A/B testing and deliverability — within the segmentation strategy set with the Marketing Manager.Optimize the journey from first touch to ticket purchase, working with landing pages, CTAs and conversion data.Content & SEO positioningKeep our website content fresh and search-optimized; identify keyword and content opportunities around the digital assets news cycle.Track performance (GA4, social analytics, email metrics) and translate numbers into decisions, not just reports.WHAT WE ARE LOOKING FORAt least 3-5 years of marketing experience, ideally with at least 1-2 years in blockchain, crypto, digital assets, fintech or Web3.
Demonstrable design ability: a portfolio of visual content you've created yourself.Genuine fluency with AI tools for content, design and automation — not just having tried ChatGPT, but having built real workflows around it.Hands-on command of email marketing platforms, social media management and web/SEO fundamentals.Native-level or fully professional English (our working and publishing language); Spanish is a plus.WHAT MAKES YOU STAND OUTYou follow the crypto/digital assets news cycle for fun and instinctively see the marketing angle in it.You've grown a channel, newsletter or community yourself professionally or as a side project.You have opinions about what great event marketing looks like, and examples to back them up.WHAT WE OFFERA high-ownership role with real visibility across the industry and a clear path to grow into broader ownership of the marketing function as the company scales.Performance bonus tied to event and marketing goals. Direct access to the leading voices in European blockchain and digital assets.One day remote a week plus recovery days after our events. HOW TO APPLYSend the following to :Your CVThree examples of marketing content you've personally created (posts, visuals, newsletters, campaigns, anything that shows your craft)A few lines on the AI tools and workflows you use.
📌 Specjalista ds. marketingu - Specialist (Barcelona)
🏢 European Blockchain Convention
📍 Barcelona