About SHA SHA is the global benchmark in proactive health, longevity, and integrative wellness. From our centers in Spain and Mexico, we combine leading-edge Western medicine with natural and ancestral therapies to deliver personalized health programs that transform our guests' lives.
We are a Spanish company with international reach, currently in a period of expansion, made up of a multicultural team of professionals passionate about their vocation. Joining SHA means becoming part of a project with purpose: contributing to a more conscious world, while growing professionally and personally alongside a team committed to becoming the best version of themselves and of those around them.

Based in our Madrid offices, this role is responsible for creating, improving, and monitoring digital content to effectively reach AB Living Group and its brands' target audiences, in alignment with their strategic objectives. The position encompasses the creation, curation, and assessment of digital content used to drive brand awareness and support broader marketing initiatives. It also involves establishing online content strategies and ensuring effective distribution across the appropriate channels.

Establishing a content calendar to create short- and long-term content campaigns across different digital channels
Creating engaging content that meets company objectives and brand standards
Devising content strategies tailored to specific audiences, aimed at achieving clear goals, such as a target number of website visitors
Ensuring consistency throughout content by promoting a unified brand voice and identity aligned with social media profiles
Monitoring and researching competitors and other industry players to identify trends, relevant data, and content or keyword gaps to address




Tracking and measuring digital content performance using digital tools that assess key performance indicators (KPIs) and metrics
Developing marketing strategies for digital content, including email campaigns and social media posts
Writing blog posts, ebooks, and other materials relevant to the company's products or services
Creating presentations to communicate new marketing strategies to the rest of the team
Editing text and images to ensure alignment with the company's brand guidelines
Creating and updating the website to attract customers to the company's products or services
Researching topics related to the company's products or services to create content for blogs, websites, and other marketing materials
Ability to use digital marketing tools and online calendars for campaigns
Strong communication skills
Solid online marketing skills and a good understanding of major marketing channels
Minimum 10 years of proven experience in a similar role, currently working with a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)
Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
Sufficient availability to properly manage and monitor the company's social media channels
Demonstrable social media experience and knowledge of social analytics tools
Bilingual Spanish – English
Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations

Be part of a leading brand undergoing an exciting expansion (SHA Mexico and SHA Emirates), within a multicultural environment alongside top-tier professionals, making a meaningful positive impact on the planet — we are Green Globe certified!
We want you to grow and learn every day — that's why we invest in your career path and continuous training through a talent development strategy that will drive your professional growth. We're driven to give our best, and we want to create a general impact!

📌 Social Media Manager - Executive Communications (Barcelona)
🏢 Sha
📍 Barcelona