Description:

? is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions.

We are seeking a data-driven and strategic Senior User Acquisition Manager to lead our Google Ads efforts across the US region. Reporting to our Marketing Lead, you will be responsible for scaling high-budget campaigns and optimizing complex funnels to drive enrollment for our high-value tech programs.

What you will do:

- Full channel P&L; for Google Ads Search, Performance Max, Demand Gen, and Shopping/feed-based formats where relevant.
- Bidding and account architecture at scale — value-based bidding, tROAS/tCPA, portfolio strategies, budget pacing, and the account structure that makes them work rather than fight each other.
- The signal layer. Offline conversion imports, enhanced conversions, server-side tracking, and CRM-to-Google feedback loops so smart bidding optimizes toward revenue and qualified leads, not top-of-funnel noise.
- Geo expansion. Launch and scale new markets: keyword research in-language, localization QA, market-specific landing pages, budget allocation across a global portfolio.
- Measurement and incrementality. Geo-lift tests, holdouts, MMM inputs, attribution disputes — and the judgment to know when platform-reported ROAS is lying to you.
- Creative and landing page velocity.



Ad copy testing at scale (including AI-assisted production), RSA asset management, and a continuous LP/CRO testing roadmap with design and web.
- Competitive strategy. Brand defense, conquesting, auction insights, and pricing-pressure response.

Requirements:

- 4+ years in paid search, with at least 2–3 years at senior/lead level owning a channel independently.
- Integral track record — non-negotiable. You've managed paid search across multiple regions (e.g., North America + EMEA + LATAM/APAC) and multiple languages, with documented results in each. Y
- Meaningful budget scale. You've personally managed $100K+ / month budget or equivalent annual spend, and can talk credibly about what changes at scale versus what doesn't.
- Deep technical fluency: Google Ads UI and Editor, scripts, bulk operations, Google Ads API or SA360, GA4, Looker/Tableau, and SQL comfortable enough to pull your own numbers without waiting on analytics.
- Conversion tracking ownership. GTM, server-side tagging, offline conversion uploads, CRM integration (HubSpot/Salesforce or similar). You've debugged a broken conversion pipeline yourself.
- Analytical rigor. You design tests with enough power to read, you know the difference between correlation and lift, and you'll say "this result isn't significant" out loud.
- Fluent English, working comfortably in a distributed international team.

What we can offer you:

- Competitive compensation.
- Full-time remote contract with a flexible schedule.
- A close-knit, international team of thoughtful and driven professionals.
- All software licenses and remote work tools you need to be successful in a remote working environment (Slack, Miro, Notion, Zoom, etc).

📌 Senior Google Ads Manager (part-time) (Madrid)
🏢 Tripleten
📍 Madrid