Go-to-Market Manager

Role Summary
Majorica is entering an exciting new chapter of brand transformation, product elevation and international growth. As we strengthen our position as a premium jewellery brand and prepare for the launch of our Fine Jewellery collection, we are seeking a Go-to-Market Manager to lead the successful go-to-market strategy and execution of our collections.
Sitting at the intersection of Product, Marketing and Commercial, this role will be responsible for translating product strategy into compelling consumer propositions, launch plans and activation programmes that drive both brand desirability and commercial performance.
The Go-to-Market Manager will own the end-to-end launch process for new collections, ensuring flawless execution across all consumer touchpoints. Acting as a key cross-functional connector, this role will align Product, Marketing, Retail, E-commerce and Commercial teams around a shared vision, clear timelines and launch objectives.
The role will also play a critical part in shaping future collections by identifying consumer needs,



market opportunities and competitive insights, ensuring Majorica's product offering remains relevant, differentiated and commercially successful.
The adecuado candidate combines strategic thinking with strong project management capabilities, excellent storytelling skills and a passion for product, fashion, jewellery, luxury and consumer behaviour.

Key Responsibilities

Collection Strategy & Positioning
- Define the positioning, role and commercial objectives of each new collection within the Majorica portfolio.
- Identify target consumer segments, priority markets, competitive benchmarks and key differentiators for each launch.
- Develop compelling collection narratives, product stories and key consumer messages that reinforce Majorica's brand positioning.
- Translate product innovation, craftsmanship and design features into meaningful consumer benefits and purchase drivers.
- Ensure internal team

📌 Go-to-Market Manager (Islas Baleares)
🏢 MAJORICA Jewelry
📍 Islas Baleares