About Ria Money Transfer Ria Money Transfer, a business segment of Euronet Worldwide, is a general leader in the remittance industry. With a strong presence in digital and retail, we're committed to building innovative and inclusive financial services for millions of people around the world.
We are seeking a Mobile App Marketing Specialist to help grow the Ria Money Transfer app by driving app discoverability, acquisition, and engagement across the French market. This role will primarily focus on paid media acquisition but will also support App Store Optimization (ASO) and customer relationship management (CRM) efforts to drive trial and repeat usage.
Plan, execute, and optimize user acquisition campaigns across mobile channels (Google App Campaigns, Meta, Apple Search Ads, TikTok, etc.)
Manage budget allocation and optimize cost-per-acquisition (CPA) and return on ad spend (ROAS)
Collaborate with creative teams to brief, test, and iterate on ad creatives
Monitor app store performance and conversion rates.
Collaborate with the CRM team to execute onboarding, retention,



and repeat usage via push notifications, in‐app messages, and email.
Analyze user journeys to identify opportunities for lifecycle marketing improvements.
Track KPIs and provide regular performance reports.
Generate insights from data to guide strategy and optimization.
Run A/B tests for campaigns and app store content to improve effectiveness.
Ensure all marketing materials and campaigns comply with local regulatory requirements.
At least 3 years of experience in digital marketing/mobile app marketing, with a strong focus on paid user acquisition.
Google UAC, Meta Ads, ASA).
Familiarity with ASO and CRM tools and techniques is a plus.
Strong analytical skills and experience with tools like Branch, AppsFlyer, Firebase, or similar.
Comfortable working in a fast‐paced, global environment.
French and English fluency.
Experience marketing apps in fintech, remittances, or international markets.
Familiarity

📌 Specjalista ds. marketingu (Alcobendas)
🏢 Ria Money Transfer
📍 Alcobendas