Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Ongoing management of A&P; budgets, including phasing and invoice/PO processes.
High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
Fluent command in English and Spanish.



Minimum 3 years experience within Marketing or Commercial. Exposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred.
Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
Proven track record in positive stakeholder management.
Experience of delivering shopper marketing activation or events is preferred.
Experience of working for BTL/Creative agency is beneficial but not essential.
Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.
PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.
People Agi

📌 Customer Loyalty Manager (Galicia)
🏢 Bacardi
📍 Galicia