APR 24, 2026

About WPP

Do you have a passion for uncovering hidden stories in data, driving data-driven strategies, and delivering impactful insights? Do you love understanding human behaviour, turning analysis into strategic recommendations, and helping brands build more meaningful customer relationships? Are you seeking an exciting role that balances analytical depth with client collaboration and a consulting mindset? Then you might be the Experience & Optimisation Consultant we are looking for

What will your day look like?

As an Experience & Optimisation Consultant, you will:
- Translate Business Challenges into Strategy - Partner with clients and client account leads to understand their needs & challenges to define a structured approach to deliver insights and optimisation opportunities that drive real impact.
- Tell Compelling Data Stories - Present insights to stakeholders with clarity and confidence, using visualisation and storytelling to turn analysis into strategic recommendations.
- Testing & Optimisation - Help define testing hypotheses, measurement strategies,



and continuous improvement opportunities that evolve with client needs.
- Collaborate Across Functions - Work seamlessly with CX strategists, data engineers, technical leads, and operational teams to ensure audience insights are embedded throughout campaign planning and execution.
- Support Research & Discovery - Support qualitative and quantitative research initiatives to uncover customer motivations, behaviours, and engagement opportunities that inform strategic recommendations.
- Support Segmentation Strategy Initiatives - Evaluate client first-party data sources (CRM engagement, loyalty) and performance metrics to identify segmentation opportunities, personalization potential, and areas for data maturity and audience growth.

Who are you going to work with?

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and

📌 Experience & Optimisation Consultant (Málaga)
🏢 Wunderman Thompson MAP
📍 Málaga