Position:
Estates & Wines, the Moët Hennessy wine division, is a unique collection of prestigious wineries spread across 5 continents. Our vineyards are located on exceptional sites and are among the best terroirs of their appellation and each of our wineries have broken new ground - by pioneering new or forgotten regions; or through innovative & distinctive winemaking techniques.
Based in Toro, Spain and reporting to the Estate Director, the Marketing Manager is responsible for communicating and driving awareness, desirability, and activation of Bodega Numanthia brands on a Global level, making Bodega Numanthia the reference of the Toro DO, and recognized among the best Spanish wine gems around the world.
She/He is responsible for:
Brand strategy and equity
- Own the brand DNA and ensure consistency of brand execution globally
- Develop strategic business reviews to identify challenges & opportunities
- Identify key consumer trends/insights and implications for brand
- Develop global brand strategy to capture these opportunities
- Work collaboratively with the Estate and the markets to develop yearly marketing plans
- Be the point person for Bodega Numanthia for all the general markets requests and demands
A&P; budget development
- Provide brand budget guidelines to regions/markets
- Provide feedback to regions on marketing calendar & budgets
- In the framework of the budget process, develop brand central A&P; budget
Brand Content & Digital
- Develop creative brief and share with the estate and key markets
- Lead agency selection process, production execution
- Develop the yearly marketing and content plan for the brand
- Manage all the social media channels and website for Bodega Numanthia with support from E&W; Digital team.
- Lead the global influencer strategy in-line with brand DNA
- Establish a system collecting customer data from winery visits
- Guide, approve and support the CRM market initiatives
Innovation
- Lead the development of the brand innovation s