Descripción del trabajo
Experteer Overview In this role, you will define and evolve Openbank's payroll and primacy strategy to strengthen long-term customer relationships. You will work with cross-functional teams to translate insights into strategy that drives payroll conversion, engagement, and loyalty. You will analyze the payroll journey end-to-end, identify levers across commercial, digital, and communications areas, and monitor KPI trends to inform decisions. This role offers the opportunity to shape how Openbank becomes the primary banking relationship for customers at scale.
Compensaciones / Beneficios

Define and continuously evolve payroll and primacy strategy using customer insights, market dynamics, and competitive analysis
Design differentiated initiatives to boost payroll conversion, engagement, transaction repeat, and loyalty
Analyze end-to-end payroll journey to identify commercial and digital levers for customer engagement
Monitor payroll, engagement and primacy KPIs and provide actionable insights while surfacing risks and opportunities




Prioritize strategic initiatives balancing customer experience, business impact, and primacy objectives
Lead cross-functional initiatives with Product, Marketing, Data, Operations and Technology to ensure timely delivery
Responsabilidades

5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy within Banking, FS or Digital domains
Proven experience defining customer engagement or commercial strategies from data and insights
Experience analyzing business performance, customer behavior and KPIs
Experience leading cross-functional strategic initiatives with multiple stakeholders
Previous experience in digital banking, customer engagement, loyalty or lifecycle strategies
Requisitos principales

BeHealthy wellness programme
Parental leave and family support
Volunteering opportunities
Integral opportunities and career paths
Wellbeing and balance initiatives

📌 Payroll & Primacy Strategy Lead - Growth (Openbank) (Madrid)
🏢 Grupo Santander
📍 Madrid