12 sep
|
Team.Blue
|
Barcelona
12 sep
Team.Blue
Barcelona
"Come as you are"Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.
Role PurposeThe CX Integration Manager delivers a more segmented, higher-converting website experience across brands moving us from one-size-fits-all pages toward journeys tailored to audience, intent, and lifecycle stage. The goal is high-performance: better cross-sell and stronger MRR, achieved by making owned web touchpoints work harder for the right customer at the right moment.
The role leads the build and deployment engine behind campaign landing pages, web assets, and tracking across multiple CMS platforms and tech stacks (WordPress, HubSpot, custom CMSs) while also managing Sr CX Integration Specialists. The role sits within Operations and works at the intersection of Marketing, UX, Product, and Engineering, bridging what marketing needs and what the tech stacks can deliver. Over time it may contribute insights toward platform standardisation,
but it does not unilaterally drive platform decisions.
Key Focus AreasSegmented Experience & Commercial ImpactDesign and deliver a more segmented website experience, differentiating by audience, intent, product, and lifecycle stage with cross-sell and MRR uplift as the primary measure of successIdentify the highest-value segmentation opportunities across brands and translate them into a prioritised, testable roadmapPartner with CRO, Paid Media, and Campaigns to build, run, and read experiments that validate which segmented experiences actually move conversion and revenueUse data, automation, and AI-enabled workflows to personalise and optimise journeys at scale rather than one page at a timeTurn proven segmentation patterns into reusable frameworks and components other brands can adoptBuild, Delivery & QualityOwn the standard for build quality across the team: tracking (GTM, GA4, conversion pixels), QA, mobile respons
📌 CX Integrations Manager (Barcelona)
🏢 Team.Blue
📍 Barcelona