We are looking for Data Analyst (CRM), to join our team in Barcelona. We are a general team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance;
Critically, they look beyond individual game performance to surface portfolio-wide segment insights - understanding how key player cohorts like VIPs, regular customers, new players, and conversion targets perform across the full game catalog.
Campaign Reporting & Performance
Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies
Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM
Create and maintain dashboards that give CRM/Lifecycle Lead PMs visibility into the performance of their communication programs




Support CRM/Lifecycle Lead PMs in designing A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditions
Maintain an experimentation log across all games to prevent conflicting tests and ensure results can be interpreted confidently
Track how these segments behave and respond to CRM across multiple titles, identifying patterns and outliers
Produce regular cross-game segment reports that help the Director of CRM and game teams understand what works universally versus what is title-specific
Data Integrity & Targeting Validation
Partner with Data Engineering to surface data quality issues and advocate for fixes
4+ years in marketing analytics, CRM analytics, or a related data role - ideally in a behavior-based vs transactional environment - like gaming or live services.
~ Proficiency with SQL and at least one BI or reporting tool (e.Looker, Tableau, Mode, or equivalent)
~ Experien

📌 Data Analyst (Cataluña)
🏢 Scopely
📍 Cataluña