At Roche you can show up as yourself, embraced for the unique qualities you bring. Roche Pharma is looking for a Product Owner with strong expertise in digital analytics, web measurement and marketing technology to join our international Web Intelligence team. You will own and prioritize the product backlog for capabilities that enable Roche teams to measure, understand and optimize our external digital experiences across general, regional and local websites.
Our core technology ecosystem includes Adobe Analytics, Adobe Experience Platform Data Collection (Adobe Launch) and Adobe Target, utilizing Adobe Experience Platform Web SDK and Datastreams, alongside consent management, reporting, SEO/GEO and the broader Adobe Experience Platform ecosystem.
However, you need enough hands‐on digital analytics and MarTech expertise to challenge requirements, understand implementation implications, make informed prioritization decisions and work credibly with analytics engineers, analysts, personalization specialists, solution architects and web engineering teams.




You will operate within an international SAFe Agile Release Train, connecting Pharma and Diagnostics stakeholder needs with a shared analytics and optimization backlog.
Own and prioritize the digital analytics and personalization backlog, translating business needs and requests into clear epics and KPIs
Lead contributions to SAFe Agile ceremonies, including PI Planning, backlog refinement and sprint planning, ensuring adherence to Definition of Done
Digital Analytics & Measurement
Adobe Analytics
Adobe Experience Platform Data Collection / Adobe Launch / AEP Web SDK
Web and digital measurement frameworks
Tagging specifications and data‐layer requirements
Analytics incident management and tracking‐quality improvements
You should be comfortable discussing topics such as events, dimensions, conversion metrics, attribution, data layers, tagging architecture, consent dependencies and analytics QA with technical specialists.

📌 SENIOR DIGITAL PRODUCT OWNER (Madrid)
🏢 Roche
📍 Madrid