At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Global Consumer & Media Data & AI Acceleration Lead
Purpose
The Integral Consumer Data & AI Acceleration Lead sits at the intersection of consumer data excellence and AI-powered marketing intelligence. The role ensures global consumer data — across research, media, behavioral, and activation sources — is governed, harmonized, high-quality, and ready for AI-driven personalization, engagement, and decision-making.

Combining advanced data stewardship, AI context engineering, and scalable process design,



this role translates the global consumer data vision into operational reality. It manages data ingestion, platform data flows, consent governance, taxonomy maintenance, quality remediation, and local steward coordination while accelerating adoption of AI-enabled consumer intelligence and activation products.

Beyond traditional stewardship, the role designs how consumer data is structured, enriched, consented, and contextualized so AI models can personalize accurately, marketers can activate confidently, and commercial teams can engage consumers with relevance and speed.

As AI becomes central to consumer engagement — powering personalization, propensity models, next-best-action systems, and media optimization — consumer data must evolve from static audience lists and siloed research into dynamic, identity-resolved, privacy-compliant intelligence assets. This role drives that evolution globally by embed

📌 Global Consumer (Extremadura)
🏢 Bayer
📍 Extremadura