Position Overview

Roc360 is seeking a
hands-on VP, Marketing
to drive the execution of marketing programs supporting Roc360’s
multifamily lending and new construction financing platform.

The strategy is established. This role is about
turning that strategy into high-quality marketing programs and getting them into the market
.

We are looking for a strong project manager and content marketer who can manage multiple initiatives from brief through execution. The idóneo candidate has experience in
real estate finance and SaaS or technology-enabled businesses
, understands complex products quickly, and knows how to turn subject-matter expertise into compelling content, video, campaigns, and sales tools.

This is a highly hands-on role for someone who can write, edit, brief creative teams, manage video production, coordinate stakeholders, run campaigns, and keep multiple projects moving simultaneously.

Key Responsibilities
- Own day-to-day marketing execution for Roc360's
multifamily and new construction businesses.




- Translate established GTM strategies into detailed marketing plans, content calendars, campaigns, deliverables, timelines, and workstreams.
- Serve as the primary marketing project manager across these businesses, ensuring initiatives move from idea to execution on time and at a high standard.
- Build and manage integrated content calendars across video, social, email, web, events, thought leadership, sales enablement, and other channels.
- Develop a steady pipeline of
high-value content
, including articles, market insights, case studies, customer stories, guides, newsletters, webinars, presentations, and social content.
- Make
video a core component of the content strategy
, developing concepts, identifying subject-matter experts, preparing interview questions and talking points, and managing production from planning through final distribution.
- Work directly with executives, salespeople, customers, partners, and subject-matter experts to capture their

📌 VP Marketing – Content, Campaigns (Madrid)
🏢 Roc360
📍 Madrid