End Customer Marketing Specialist (Madrid)

End Customer Marketing Specialist (Madrid)

12 sep
|
Axis Communications
|
Madrid

12 sep

Axis Communications

Madrid

Experteer Overview In this role, you lead Iberia's end-customer marketing and demand-gen efforts to accelerate growth and strengthen Axis’s brand in targeted accounts. You work cross-functionally within the Southern Europe and EMEA region to translate Axis value propositions into compelling campaigns. You will balance strategic planning with hands-on execution across channels, events, content, and ABM. This is a chance to influence market strategy, drive ROI, and represent Axis as a trusted, innovative technology partner.Compensaciones / Incentivos - Set and execute a strategic territory plan for Iberia within the Southern Europe/EMEA context - Plan, run, and optimize multi-channel campaigns with clear targets and KPIs - Leverage channels such as digital advertising, content, ABM, webinars, trade shows, and events - Build automated nurture tracks using Salesforce and Pardot (Marketing Cloud Account Engagement) - Follow up and nurture leads to maximize conversion, pipeline impact, and ROI - Measure, analyze, and report campaign performance; provide actionable recommendations to regional leadership - Manage local marketing budget, vendor contracts,



and invoicing in line with governance - Define and execute the local communications plan (press releases, case studies, newsroom articles) - Own and maintain axis.Com local website content, ensuring localization and accuracy - Proofread, validate, and localize translated marketing materialsResponsabilidades - 5+ years in a similar B2B marketing role - 2+ years in integrated marketing - Degree in Marketing, Communications, Business Administration, or related field - Knowledge of Salesforce and Pardot - Fluency in Spanish and English - Portuguese a strong advantage - Strong organizational, communication, and relationship-building skills - Ability to operate at both strategic planning and operational execution - Data-driven, analytical approach - Ability to handle multiple priorities and adapt quickly - Collaborative, team-player attitudeRequisitos principales - Meal vouchers - Health insurance for employees and families - Pension plan - 100 days of gender-neutral paid parental leave - Annual gym and wellness allowance - Continuous learning and development opportunities

📌 End Customer Marketing Specialist (Madrid)
🏢 Axis Communications
📍 Madrid

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