Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia. Kaspersky is looking for a Marketing Manager who will be responsible for development, management and roll-out of integrated marketing campaigns for the retail sector as well as support in the development and roll-out of integrated campaigns for corporate customers and channel.
Employment Type: Full-time
According to Convenio Colectivo del Sector del Comercio del Metal
Develop and execute the annual B2B marketing plan in alignment with business objectives, sales priorities and budget;
Plan and execute integrated marketing campaigns across multiple channels to generate awareness, demand and pipeline;
Develop and execute joint marketing plans with Partner Marketing Managers in line with the Channel Sales strategy, including MDF-funded activities and channel communications;
Manage the marketing budget, ensuring effective allocation, financial accuracy and budget control;




Develop campaign content and execute targeted lead nurturing and lifecycle communications across different products, audiences and customer stages;
Measure and report marketing performance, including campaign ROI, pipeline contribution, revenue influence and agreed KPIs;
Ensure accurate campaign and lead tracking, attribution and database management across marketing and CRM systems;
Collaborate with European Marketing, Sales, Channel and other key stakeholders to ensure effective execution and alignment of marketing activities.
10+ years of experience in a B2B marketing role;
~ Fluent English; additional languages such as Portuguese, French or Italian are an advantage;
~ Experience in marketing communications and content creation;
~ Strong commercial awareness, with the ability to analyze campaign performance, ROI, pipeline contribution and business impact;
~ Experience developing and implementing integrated marketing plans with clearly defined objectives and measures of success;
~ Strong proje

📌 Sales/marketing manager (Madrid)
🏢 CareerWallet
📍 Madrid