Experteer Overview
As a Sales Representative you drive growth for Brown-Forman’s super premium spirits in the on-trade, focusing on elite bars, restaurants, and clubs. You execute brand-building activities, educate customers, and secure distribution and visibility at prestigious accounts. You work autonomously to cultivate strong POS relationships, manage stock, and report insights through CRM. This role centers on delivering premium brand experiences and tangible sales impact in a dynamic hospitality market.

Compensaciones / Ventajas
• Drive sales and distribution goals through brand-building activities for On Trade clients
• Negotiate trade agreements covering volume, portfolio, visibility, and promotions
• Conduct regular client visits per the agreed plan with the Area Manager
• Build and maintain relationships with points of sale at all levels (owner, bartender, buyer)
• Report field activities via BF processes and CRM




• Maintain optimal stock levels at customer sites
• Gather and share competitive and market insights with Area Managers
• Lead brand training programs for core customers
• Manage POS materials and coordination with wholesalers

Responsabilidades
• Sales experience in alcoholic beverages, luxury, or consumer goods, especially HORECA or premium accounts
• Excellent communication, negotiation, and relationship management skills
• Deep knowledge of the Northeast Area market (Girona, Barcelona u0026 Border) and on-trade network
• Ability to work autonomously and be results-oriented
• Passion for spirits brands with a luxury/detail orientation
• High level of Spanish and English (spoken and written)
• Driver’s license and willingness to travel within Catalunya

Requisitos principales
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📌 On-Trade Sales Specialist (Barcelona)
🏢 Brown-Forman
📍 Barcelona