Director of Marketing Asegúrese de presentar su candidatura con toda la información solicitada, tal como se expone en la descripción del puesto a continuación. ZEST Resort Ibiza Ibiza, Balearic Islands, Spain (Hybrid) Morning sun, slow breakfasts, music in the air, and a view that somehow shifts your whole mindset. The Director of Marketing will launch and lead the marketing strategy for our new luxury resort in Ibiza.

This pivotal role will define and execute a holistic marketing plan to position the property & F&B; outlets as a premier destination for global travellers, ensuring brand visibility, guest engagement, and revenue growth. This position will work closely with the General Manager, F&B; Director and Commercial team onsite and will cultivate local & global relationships to generate brand awareness.

Strategic

Planning & Brand Positioning Develop and implement the hotel's pre-opening and post-opening marketing strategy aligned with brand values and business goals. Position the hotel & F&B; outlets as a top-tier luxury destination, capitalising on Ibiza's general appeal and culture vibrancy. Work closely with management team and ownership to execute the brand identity, tone, and market differentiation. Maintain and enforce brand standards in all local marketing materials and communications.

Marketing

Strategy &

• Execution Concepting marketing plan inclusive of advertising, PR, social, email, and events.



Create content plan and oversee photoshoots Support execution of paid media &

• CRM working closely with agencies and Schulte Hospitality's global organisation. Manage the marketing budget to ensure optimal allocation of resources aligned to business objectives. Digital &

• Performance Marketing Oversee digital campaigns (SEO, SEM, email, social media, influencer marketing) to drive direct bookings and brand awareness Manage the hotel website, ensuring optimal UX, content relevance, and conversion performance Analyse performance metrics and KPI's to optimise campaign effectiveness and ROI Manage PR agency partners to ensure relationships with global media, influencer & luxury lifestyle publications are cultivated Build strategic alliances with high-end brands, tourism boards, and event organisers. Identify emerging travel trends and adjust marketing initiatives to capture new audiences. Bachelor's or master's degree in marketing, Communications, or related field. 8+ years of marketing experience in luxury hospitality or lifestyle brands, with at least 3 years in a leadership role. Fluency in English required

• Spanish proficiency strongly preferred. Strong leadership, communication, and project management skills.

Experience managing external agencies, creative teams, and digital platforms. This is a high-profile role for someone who knows how to market a luxury brand and can balance strategy with day-to-day execution.

📌 Digital Marketing Director (Permanent) (Palma)
🏢 ZEST Hotel u0026 Resort Ibiza
📍 Palma