LEGENDS GENERAL Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 400 venues worldwide, hosting 20,000 events and entertaining 200 million guests each year, is powered by our depth of expertise and level of execution across every component—feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking—of world-class live events and venues.

The Legends

Global culture is one of respect, ambitious thinking, collaboration, and bold action. Winning is an everyday thing at Legends Global.

The Events

Manager will be responsible for effectively and profitably managing and directing all day-to-day aspects of the Event Merchandising Operations, both inside and outside the Bernabeu stadium, including basketball games, concerts and other events. Day-to-day participation in, and active contribution to the Operational function, annual plans, budgets, and activities. Full end-to-end responsibility for the P&L;, from planning and budgeting through to execution and final results.

Implement clear SOP and SLA manuals throughout the Event Retail & Merchandising operation and regulatory audit compliance with clear reporting.



Plan for optimal delivery of a world class match day and non-matchday experience/customer experience and ensure that the club surpasses customer expectations in line with agreed budgets. Actively manages operations to deliver against the budget and monthly forecast.

Meets and achieves challenging Operational targets at every event. Assists in assessing market trends to identify new commercial opportunities developing business cases and realise benefits. Conducts regular performance reviews with the team, ensuring appropriate training and development is provided.

Ensures operational activities meet administrative requirements in respect of health & safety, legal stipulations, environmental policies, and duty of care as well as company best practices. Relevant qualifications or equivalent experience and/or training; You will have a minimum of 5 years' Management experience in a fast paced, high-volume Retail/Events environment such as Hotels, Sports Stadiums, Arenas, or Convention Centre Venues. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

At Legends

Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. We welcome discussions about flexible working arrangements. If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application.

📌 Events Manager - Retail & Merchandising (Fixed-term contract) (Madrid)
🏢 Utilita Arena
📍 Madrid