SEO Marketing Copywriter at Zapiplay in Tarragona, CT, ES

This Full time on site position offers great opportunities for career growth.

We are Zapiplay, a full service marketing and design agency based in the UK and Spain. We are looking for people to join us in our mission to provide world-class solutions to medium-sized businesses around the world. We are passionate about driving our clients' growth and are looking for people who take pride in their work and enjoy having a bit of fun at the same time. We're looking for talent to do something great together. We hire people like you: ambitious and forward-thinking people who want to be more than just another employee. Will you be one of them?

What we are looking for

Responsibilities

- Produce content (written and visual) for social media, marketing material, including emails and websites.
- Monitor ongoing social media and event marketing spend against budget, keep accurate records and highlight where variances occur.
- Proactively identify opportunities to engage and grow online communities through social media posts and online group management.
- Develop a complete funnel / communications strategy to convert followers into customers and then into brand ambassadors and champions.
- Drive tactical experiments to broaden the base of brand ambassadors and followers and deepen engagement.
- Identify key users and find ways to engage their voices as part of marketing campaigns and the decision-making process.
- Develop customer stories and disseminate them through content marketing / branding, public relations, public relations, etc.
- Execute relevant digital marketing activities, such as keyword analysis, website changes and social media posts.
- Plan and execute social activities that can help build our online community through group discussions and event management.




- Assist in the production of ongoing competitor reporting and analysis, with particular reference to branding, social media activities and promotions.
- Reporting to the Head of Digital Marketing and measuring performance against established KPIs.

Requirements

- Minimum 3 years' experience with a proven track record of creating high quality content (copy, images and videography) in the health and fitness, restaurant and real estate industries.
- Excellent writing skills in Spanish.
- Proficient in the use of Adobe Creative Suite and any video production and editing software.
- Passion for community-based marketing to drive online engagement.
- Strong organisational/time management skills with excellent attention to detail.
- Great passion for people, stories and communities.
- Good sense of humour, witty, positive and hard-working.
- Work experience in fitness, health or wellness companies.
- Understanding of all the analytical tools involved in social media publishing and the mechanics of virality.
- Ability to use spreadsheets to analyse data and spot trends.
- A proven track record of creating visual content.
- Experience in customer interactions and data-driven marketing.
- Ability to translate trends into workable forms that anticipate market and customer needs.
- A university degree in a related field, media, graphic design, public relations, film making, journalism ... etc. is an advantage.

Benefits

- Technology kit: laptop, mobile ...
- Welcome Kit: Sweatshirt, mug, thermos, ...
- Reconciliation of work and family life
- Medical and dental insurance
- Permanent contracts
- Team events
- Paid training
- Break room with drinks and fruit
- Industry: health, wellness & fitness, horeca, real estate
- Continuous learning
- Training is provided on all major platforms, tools and technologies.
- Access to hundreds of resources, courses and training materials online
- Salary Negotiable

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📌 Seo marketing copywriter at zapiplay (Cataluña)
🏢 Zapiplay
📍 Cataluña