Job description:

The Opportunity

Location:
Barcelona

Language:
English (mandatory)

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

This role is critical to transforming media data into a core business driver, enabling:

• smarter investment decisions

• advanced performance measurement

• scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

You will lead a multidisciplinary team including:

• Global Paid Media Data Manager

• General Social Data Data Manager

• Global Media Data Product Manager

• Global Media Tracking Manager

You will build a strong center of expertise, combining:

• media analytics





• data governance & tracking

• data products

What you'll get to do

1. Media Data Strategy & Transformation

• Define and lead the global Media Data strategy and roadmap

• Position media data as a strategic asset supporting business growth and transformation

• Build a long-term vision integrating:

o measurement

o consumer understanding

o AI-driven use cases

2. Advanced Measurement & Performance Excellence

• Lead end-to-end media measurement strategy, including:

o Attribution frameworks

o Brand & performance measurement

• Oversee econometric and advanced analytics approaches to:

o quantify marketing impact

o optimize media investments

o support budget allocation decisions

• Drive the evolution towards holistic, cross-channel performance measurement

3. Media Data Ecosystem, Governance & Tracking

• Define and enforce global media data standards, including:

o tracking frameworks (tagging, pix

📌 Global Head of Media Data (Barcelona)
🏢 Puig
📍 Barcelona