Your mission

We are seeking a

Digital Acquisition Director

to grow Euroleague Basketball’s fan base across 200M+ general audience by bringing new fans to our digital platforms and converting them into our products and entry points. This leader owns the top of the digital funnel — paid acquisition first and foremost — and is fully accountable for three outcomes:
Scaling efficient paid acquisition across all channels and markets.
Converting acquired traffic into Euroleague Basketball’s key entry points — streaming, fantasy, merchandise and other products — at an efficient, sustainable cost.
Maximising the return on every euro of acquisition spend through disciplined CAC/LTV management and continuous testing.
The role owns the demand engine that fills the funnel and hands a steady, growing flow of converted fans to its peer in CRM & Loyalty, who owns engagement, membership and monetisation from that point onward. It operates as the acquisition-side counterpart to Product, Data, Content and Commercial.
Key responsibilities

Own the digital acquisition strategy





across all paid channels and markets, defining how Euroleague Basketball grows efficiently, and setting the acquisition targets, channel mix and budget that deliver it.
Lead paid acquisition strategy and execution

across performance channels (paid social, search, display, video, app install, programmatic, influencers, affiliates), defining channel mix, budget allocation, CAC targets, and the attribution model.
Drive conversion into our products and entry points : turn acquired traffic into streaming sign-ups, fantasy registrations, merchandise purchases and other products — designing and optimising landing pages, registration and checkout flows in partnership with Product to maximise conversion rate and minimise drop-off.
Manage the external acquisition agency : brief, set targets, challenge and hold accountable the agency that runs day-to-day operations, and govern the in-house versus agency operating model.

📌 Digital Acquisition Director (Madrid)
🏢 Euroleague Entertainment U.
📍 Madrid