Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
About the client:
Our client is a general food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands.

Job description:
Lead the Trade Marketing strategy and category development in Italy , of one of the company’s key growth priorities and most ambitious business challenges.
Act as a strategic partner to Sales and Marketing, transforming market, shopper and customer insights into actionable growth plans.
Lead and develop one direct report, ensuring the delivery of best-in-class category recommendations and commercial execution.

Key Responsibilities:
Category Strategy & Growth
- Define and execute the Trade Marketing strategy for key categories.
- Drive the growth agenda, identifying opportunities across distribution, assortment, pricing, promotion and innovation.
- Translate market, shopper and customer insights into actionable recommendations and business plans.




- Monitor category performance and identify corrective actions to deliver growth targets.

Sales Partnership & Commercial Excellence
- Partner closely with the Sales team to develop customer strategies and winning category-selling stories.
- Support key negotiations through insight-based recommendations and category expertise.
- Ensure excellence in the execution of category initiatives across channels and customers.

Innovation & Portfolio Management
- Lead the commercial deployment of innovation launches and key strategic projects.
- Drive portfolio optimization through assortment reviews, SKU prioritization and distribution development.
- Ensure innovations and commercial initiatives deliver sustainable growth and profitability.

Cross-Functional Leadership
- Collaborate with Marketing, Finance, Demand Planning and Supply Chain to ensure alignment and successful execution of category plans.
- Influence stakeholders and drive de

📌 Trade Marketing Manager (España)
🏢 Actual Talent
📍 España