Content Specialist

DEPARTMENT: Commercial LOCATION: Ceuta, Spain

Let’s start with the role

The Content Specialist will assist with the planning and execution of the brand’s marketing strategy throughout its various online and offline touchpoints, acting as a liaison with publishers, agencies and third parties and supporting all relevant communications of the local and international marketing teams. This role is focused on a range of content-driven activities, with specific emphasis on optimizing the customer’s journey across our services and our communication channels, as well as contributing to the successful fulfillment of all content-related requirements of our brand.

As a Content Specialist, you will:

- Assist with the marketing strategy for Spain, aligning local priorities with overall business objectives and commercial targets;

- Assist with and develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships;

- Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Spanish audiences and reflect local market dynamics;

- Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery;

- Utilize all applicable content formats to share a unique content experience to members and partners;

- Provide writing, editing and proofreading services for recurring or ad hoc copy requests, for example new offers or products, campaigns, newsletters and projects;

- Generate tailor-made promotional content for external partners (publishers, affiliates, radio, etc.) as well as on-site promotional content on all relevant fronts of the website;

- Suggest marketing copy for main and secondary campaigns,



based on channel of use (banners, TVC, on-site, radio references) and optimize existing wording and messaging within a strict regulatory framework;

- Establish and develop good relationships with external partners;

- Work with local and international Marketing, Product and other teams in the organization;

- Liaise with the HQ Content team to fulfill inbound content-related tasks, such as operational content (Customer Support, KYC, Payments, CRM etc.), as well as Betting Terms updates, Legal Terms’ amendments, SEO requests and website/native apps maintenance/optimisation;

- Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation;

What you’ll bring

- Degree in Marketing / Communications / Media or other relevant fields;

- Excellent command of English and Spanish;

- At least 3 years of agency/marketing experience;

- Ideally background in sports betting content creation and/or experience in sports/online sports editorial;

- Strong understanding of digital/online technology and its application;

- Experience in content management systems (CMS) and SEO practices;

- Adeptness in working in a fast-paced environment;

- Self-motivated, adaptable and a team player.

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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.

- A buddy will support you with your onboarding

- Hybrid way of working

- Unlimited access to Udemy & continuous training

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📌 Content Specialist (Ceuta)
🏢 Kaizen Gaming
📍 Ceuta