Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Overview Responsible for leading the paid media strategy across 11 international markets, acting as the key point of contact for both the client's central team and local market teams. This role combines strategic leadership, client relationship management, and performance oversight to ensure campaigns deliver against business objectives while maximizing return on investment.
The role requires a highly analytical, commercially minded individual who can translate business goals into scalable media strategies while collaborating closely with planning, activation, and specialist teams.
Own the relationship with the client's central stakeholders while maintaining close collaboration with local market teams across 11 markets for Paid Media
Monitor and oversee paid media performance across all markets, providing strategic recommendations based on data and business insights.
Develop data‑driven optimization strategies focused on ROI, revenue growth, and media efficiency.
Identify performance opportunities through data analysis and communicate actionable recommendations to client teams.
Work closely to the Retail Media team understanding the client's Retail and Direct‑to‑Consumer (DTC) ecosystem, identifying opportunities to maximize performance across both business models.
Prepare and deliver strategic presentations, performance reviews, and business recommendations to senior stakeholders.




Advanced Microsoft Excel
Adobe Analytics
Google Ads
Proven experience in Paid Media strategy and performance marketing.
Strong analytical mindset with excellent numerical and commercial skills.
Advanced proficiency in Microsoft Excel.
Experience using Adobe Analytics to drive business decisions. (Professional proficiency in English (written and spoken) will be assessed by the Talent team during the recruitment process.
Enjoy more than just work with adaptable compensation including meal vouchers, health insurance, transportation, and more.
Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
Attractive holidays package: including your birthday & Advertising Day off plus some additional days off. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.
All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.
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📌 Senior Performance Marketing Manager (Temporary) (Madrid)
🏢 Publicis Groupe ANZ
📍 Madrid