Valsea - Where Innovation Meets Entertainment
At Valsea, we’re shaping the future of entertainment with immersive, engaging experiences that captivate players worldwide. Based in sunny Marbella, Spain, our vibrant open-space office is home to an international team of developers, marketers, product owners, and much more.
Valsea operates a leading scalable technology platform, 100% owned by us. We integrate selected outside companies into our ecosystem to ensure we provide fresh and vibrant products for our customers.
We work in a fast-paced environment, creating new brands, maintaining and improving our tech stack, launching leading acquisition and retention campaigns, and developing fresh features. We embrace a hybrid working model to balance professional growth with personal well‑being. We provide company laptops and other things you may need to work comfortably. Remote workers are always invited to our annual company trip and other team events. An experienced and commercially minded Senior CRM Manager – Sports who is passionate about creating exceptional customer experiences through data‑driven CRM strategies. You have a strong analytical mindset and a proven track record of planning, executing, and optimizing CRM campaigns that drive customer engagement, retention, and long‑term value.
Working closely with the Head of CRM and cross‑functional teams, you’ll use customer insights and performance data to continuously improve CRM initiatives across our Sports and Casino products.
Contribute to the CRM strategy and execution for assigned Sports markets, with a primary focus on Canada and other Tier 2 markets.
Plan, execute, and optimize CRM campaigns across Email, SMS, Telegram, Inbox, On‑site, and other CRM channels.
Develop market‑specific CRM calendars aligned with business objectives, customer lifecycle stages, and promotional priorities.
Analyze campaign performance,



customer behaviour, and commercial KPIs, providing actionable recommendations to improve results.
Continuously optimize customer journeys, segmentation, offers, and communication based on performance insights.
Work closely with Casino, Product, Marketing, VIP, Acquisition, Design, Content and Data teams to deliver high‑impact CRM campaigns.
Coordinate CRM‑related activities across departments to ensure timely and accurate campaign delivery.
Support the planning and execution of Sports and Casino promotional campaigns, major sporting events, and seasonal initiatives.
Conduct A/B testing and campaign experimentation to improve engagement, conversion, and ROI.
Ensure campaign quality through testing, validation, and adherence to regulatory and responsible gaming requirements.
Support the rollout of new CRM initiatives, tools, and customer engagement features.
Contribute to the overall CRM strategy by sharing market insights, best practices, and recommendations.
3-5+ years of CRM experience, preferably within online gaming, sports betting, or another fast‑paced digital industry.
~ Strong understanding of customer lifecycle management, retention, and engagement strategies.
~ Experience in setting up automated CRM journeys and lifecycle campaigns is highly desirable.
~ Experience planning and executing multi‑channel CRM campaigns.
~ Highly analytical with experience interpreting campaign and customer data.




~ Strong commercial mindset with the ability to translate insights into business actions.
~ Excellent organizational and project management skills.
~ Experience working with CRM platforms (e.g. Smartico, Optimove, Salesforce Marketing Cloud, Braze, or similar).
~ Advanced Excel/Google Sheets skills; experience with BI tools is an advantage.
~ Strong communication and stakeholder management skills.
~ Fluent in English; additional languages are an advantage.

Improvement in CRM KPIs, including Open Rate, CTR, Conversion Rate, and ROI.
Successful execution of CRM campaign calendars with high quality and on‑time delivery.
Continuous optimization of customer journeys through testing and performance analysis.
Effective collaboration with cross‑functional teams and proactive ownership of market performance.
Delivery of innovative CRM initiatives that improve customer lifetime value and commercial performance.
Hybrid working model (office 3 days/week)
~ Collaborative teams and agile multicultural environment
~ Competitive salary with adaptable working hours
~23 paid vacation days + public holidays
~ Private health insurance for you and your family
~ Free Online English/Spanish lessons
~ Ongoing learning and professional development opportunities

In‑office Perks Such As
~ Daily breakfast and freshly cooked lunch 3 days a week
~50% discount on personal training sessions and physiotherapy sessions
~ Games room, full kitchen with hot drinks, fruit, soft drinks
~ Protecting your privacy and data security is a longstanding top priority for Valsea. Please consult our Privacy Notice ( to learn more about how we collect, use and transfer the personal data of our candidates.
This position is only available as a hybrid position in Marbella (Spain). Please note that we are unable to sponsor work visas outside the EU.
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📌 CRM Executive with Spanish (Marbella)
🏢 Valsea Technology
📍 Marbella