Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
About The Role We are looking for a Senior Insights Analyst to own the measurement of Semrush data products. Own the measurement of our data products end to end: usage and consumption analytics, activation and success metrics, and their connection to downstream revenue, upgrades, expansion, and retention.
Build the data foundations for the scope: analytical frameworks, metric definitions aligned to company SSoTs, and data quality in collaboration with engineering teams.
Turn usage analysis into monetization decisions: product limits, thresholds, pricing, and packaging recommendations.
Own user segmentation, including analytics and experimentation for the production LLM-based customization model: monitor quality, evaluate new use cases, and contribute to its roadmap.
Translate insights into clear, actionable recommendations and present them to stakeholders up to the senior leadership level, ensuring clarity and strong business impact.
Work in an AI-native way: automate recurring analyses, leverage LLM tools to improve productivity, and share best practices within the team.
5+ years of experience in product analytics, data analysis, or similar analytical roles, with a demonstrated track record of driving business impact.
~ Advanced proficiency in SQL and strong experience working with large-scale relational datasets (BigQuery experience is a plus).
~ Strong foundation in statistics and quantitative analysis, with hands‑on experience designing, running,



and interpreting A/B tests or other experiments.
~ Experience building analytical frameworks (funnels, segmentation, monitoring) and measuring the impact of product or business changes.
~ Proven ability to partner with senior stakeholders and influence decisions through data.
~ Strong data visualization and storytelling skills (Tableau is a plus), with experience presenting insights to senior leaders and non-technical audiences.
~ Demonstrated ability to independently own analytical projects end-to-end and operate effectively in a fast-paced environment.
~ Bachelor's degree in Economics, Mathematics, Statistics, Computer Science, or a related field (Master's degree preferred).
~ Hobby & team building budget allowance
A Little More About Us Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact.
Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. The company was founded in 2008 and is headquartered in Boston, MA with a general presence across North America, Europe and Asia.
Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents. All thanks to 1700+ employees who build the company every day.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

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