OOH Channel Sales Development Manager

POSITION OVERVIEW / JOB SCOPE

The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth.

The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Integral OOH teams.

MISSION, AMBITION & RESPONSIBILITIES

1. OOH Channel Strategy & Business Development
- Develop and implement the OOH channel growth strategy in line with company objectives.
- Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.
- Define priority customer segments, subchannels and platforms for accelerated growth.
- Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.




- Identify and recruit new business opportunities, customers and operators to expand channel penetration.
- Build strong relationships with key decision-makers, distributors and strategic channel partners.

2. Portfolio Strategy & Innovation
- Adapt the global OOH portfolio to local market needs and operator requirements.
- Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.
- Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.
- Collaborate with Global Teams to identify future product and category development opportunities.
- Bring customer and market insights to support innovation pipelines and business planning.

3. Customer Development & Activation
- Segment customers and operators to develop tailored growth and activation plans.
- Create compelling commercial stories, category arguments and opportu

📌 Out of Home Channel Sales Development Manager (España)
🏢 Bel Group
📍 España