Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates games across mobile, web, PC, and console. Its portfolio includes Star Trek Fleet Command, MONOPOLY GO!, Pokémon GO, and other games connecting hundreds of millions of players worldwide.Задачи- Own the CRM and lifecycle communication calendar, aligning messaging with live ops events, feature releases, and key player moments- Define and evolve lifecycle strategies across new, active, lapsing, VIP, and conversion-focused cohorts- Translate product and live ops plans into actionable communication strategies- Serve as the single source of truth for outbound player messaging- Lead messaging development across push, email, in-game surfaces, and other CRM channels- Write or guide performance-driven copy tailored to player motivations- Partner with design to develop creative aligned with campaign goals- Ensure consistency in brand voice, tone, and player-first communication standards- Build and maintain a library of high-performing templates, subject lines, and creative assets- Represent CRM in sprint planning and live ops reviews- Influence feature design, including messaging surfaces, onboarding flows, and opt-ins- Align event timing, offers, and promotions with the communication strategy- Identify and prioritize data and targeting requirements for personalization and segmentation- Brief Marketing Operations on campaign builds, including targeting, timing, creative,



and success metrics- Review and approve campaigns before launch- Design and prioritize experiments with CRM Analytics, including A/B tests, holdouts, and journey optimization- Analyze campaign performance and translate insights into actionable improvements- Play Star Trek Fleet Command to understand the player experience and economy- Monitor community sentiment, feedback, and trends- Participate in stand-ups, design reviews, and live ops planning- Bridge the central CRM function and the game team- Own direct-to-player campaigns end-to-end and ensure alignment across Social, Community, and Player Experience channels- Operate as a senior individual contributor with hands-on campaign execution, segmentation, and experimentation.Требования- 5+ Years of experience in CRM, lifecycle marketing, product marketing, or growth roles with hands-on channel execution- Proven experience in midcore mobile games, professionally and/or as a deeply engaged player- Strong creative instincts and the ability to write compelling, high-performing copy- Experience managing editorial or communication calendars in live service environments- Comfortable working within sprint-based development and influencing product decisions- Proficiency with CRM platforms such as Braze or Iterable and lifecycle orchestration- Strong analytical mindset and experience using data to inform strategy and optimization- Excellent cross-functional communication and stakeholder management skills- Nice to have: experience in midcore mobile games as a deeply engaged player.Условия- Office role in Barcelona Spain- No conditions specified.#J-18808-Ljbffr

📌 Crm Marketing Manager Star Trek Fleet Command (Barcelona)
🏢 Enfint
📍 Barcelona