Experteer Overview
In this role you drive growth for the Out-of-Home channel by shaping strategy, expanding distribution, and seizing new business opportunities. You will connect Marketing, Innovation, and Global OOH teams to align portfolio development with local market needs. Expect to lead activation, portfolio adaptation, and partner engagement to deliver profitable expansion. This position offers the chance to influence channel penetration across Horeca, Foodservice, Wholesalers, QSR, and related environments and to shape the next wave of OOH growth.

Compensaciones / Beneficios
• Develop and implement the OOH growth strategy aligned to company objectives
• Analyze market dynamics, customer needs, and channel trends to spot opportunities
• Define priority customer segments and platforms for accelerated growth
• Support route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments
• Identify and recruit new business opportunities, customers, and operators
• Build relationships with key decision-makers, distributors and channel partners
• Adapt the integral OOH portfolio to local market needs and innovations
• Lead local deployment of new product launches and portfolio updates
• Collaborate with Global Teams on future product and category opportunities
• Provide market insights to support innovation pipelines and business planning
• Segment customers to create tailored growth and activation plans
• Create commercial stories and assessments to engage customers
• Lead category growth initiatives with customers,



distributors and wholesalers
• Develop activation tools, menu concepts, recipe applications, and visibility materials
• Work with chefs and field teams to validate applications and unlock opportunities
• Support sales with differentiated value propositions to strengthen relationships
• Design activation programs to drive visibility, trial, and rotation
• Ensure consistent brand and category execution across touchpoints
• Monitor activation effectiveness and implement improvements
• Share best practices across local and global OOH teams
• Collaborate with Sales strategy, Marketing, Supply Chain and Finance to execute channel strategies
• Cooperate with external partners including distributors, wholesalers, agencies, chefs and operators
• Report to the Sales Strategy u0026 Planning Director

Responsabilidades
• 4-8 years of experience in FMCG, Foodservice, OOH or related commercial environments
• Experience with value-added food brands and category growth drivers
• Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers
• Proven ability to develop commercial initiatives that drive profitable growth
• Experience in channel accounting sales and/or business development
• Strong analytical skills for translating data into recommendations
• Comfortable working cross-functionally in an international environment
• High proficiency in Microsoft Excel and PowerPoint
• Fluent English, written and spoken

Requisitos principales
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📌 Out of Home Channel Sales Development Manager (Madrid)
🏢 Bel Group
📍 Madrid