Experteer Overview
In this role you will lead the product marketing for Vodafone Business Connectivity and Unified Communications portfolios, shaping strategy and messaging to drive growth. You will manage a portfolio marketing team and partner with local teams to deliver plans aligned with business goals. You will translate product capabilities into compelling buyer-focused content and insights-driven positioning. You will work across product, sales and partners to accelerate revenues and strengthen our market stance. This is a high-impact opportunity to influence multi-portfolio storytelling in a global telco context.

Compensaciones / Ventajas
• Serve as the lead point-of-contact for Connectivity u0026 Unified Communications portfolio marketing, including managed services
• Lead and develop a high-performing product marketing team
• Partner with Portfolio Leads and Local Marketing to deliver annual portfolio marketing plans
• Define and maintain product/service positioning aligned with brand
• Create clear, credible messaging based on deep product understanding
• Oversee buyer-enabled content across the buyer’s journey (presentations, datasheets, whitepapers, case studies, video, web)
• Conduct market research and competitive analysis to inform positioning and strategy
• Manage local market portfolio marketing relationships and cross-portfolio messaging




• Act as SME on Connectivity/UC for internal stakeholders (global and in-country teams)
• Collaborate with Product, Sales, Marketing to design customer-responsive offerings
• Grow relationships with technology partners (Arista, Cisco, Fortinet, Microsoft, RingCentral)
• Represent the team at Leadership, Partner, Local Marketing and Portfolio meetings
• Establish team processes for budget management and reporting

Responsabilidades
• Significant B2B product marketing experience focused on Connectivity and/or Unified Communications
• Track record in developing positioning and messaging for Connectivity/UC, including managed services
• Experience producing buyer-led content to accelerate revenues across complex buying journeys
• Deep understanding of Connectivity/UC market landscape
• Knowledge of customer needs across diverse segments and verticals
• Experience managing complex budgets (CAPEX, OPEX, Partner MDF)
• Ability to balance vision with tactical execution
• Strong people leadership, stakeholder management and influence in a matrix organisation
• Passion for coaching a direct team with proven examples
• Ability to build strong professional relationships at all levels
• Excellent writing skills to translate complex technical concepts into clear communications

Requisitos principales
•

📌 Senior Portfolio Marketing Manager (Madrid)
🏢 Vodafone
📍 Madrid