Job Title
Marketing strategy & operations
Job Description Summary
The role will have a cross-functional focus, identifying opportunities, improving processes, coordinating portfolio-wide initiatives, and ensuring the successful implementation of projects that deliver value across the entire portfolio.
Job Description
We are looking to hire a Senior Consultant to join the Communications, Marketing & Innovation team within Asset Services, with the aim of driving strategic and transformation projects across a portfolio of approximately 35 shopping centres.
The role will have a cross-functional focus, identifying opportunities, improving processes, coordinating portfolio-wide initiatives, and ensuring the successful implementation of projects that deliver value across the entire portfolio.
Key Responsibilities
Lead cross-functional strategic projects in areas such as Customer Experience, marketing, communications, innovation, digitalisation, and sustainability.
Identify opportunities for improvement, efficiency, and innovation,



and translate them into concrete and actionable initiatives.
Structure projects by defining objectives, scope, workplans, stakeholders, resources, and KPIs.
Coordinate internal teams, shopping centres, suppliers, and specialised partners, ensuring projects progress according to plan and agreed objectives are met.
Drive pilot projects, analyse results, and define implementation and rollout models across the portfolio.
Review and enhance processes, working tools, reporting frameworks, and governance models within the department.
Analyse data and KPIs to generate insights and recommendations that support decision-making.
Identify relevant trends, solutions, suppliers, and best practices, facilitating their transfer and implementation across the portfolio.
Professional Profile
Professional with at least 5 years of experience in consulting, transformation, strategy, Customer Experience, innovation, marketing, or project management.
Proven experience l

📌 Marketing strategy (Madrid)
🏢 Cushman & Wakefield
📍 Madrid