Experteer Overview
As General SCF Cross-Sell Marketing Lead, you will steer the marketing workstream linking Santander Consumer Finance’s European ecosystem with Openbank. You’ll identify high-value cross-sell opportunities, design activation models, and launch pilots that become reusable playbooks scalable across markets. You work hands-on to build scalable cross-sell offerings and align cross-functional teams to drive revenue and customer value. This global, senior role combines strategy, experimentation, and execution to unlock growth through B2B-to-consumer collaborations.

Compensaciones / Beneficios
• Map SCF and Openbank customer pools, ecosystems, journeys, marketing activity and commercial opportunities across priority European markets
• Identify and prioritize attractive cross-sell and B2B-to-consumer opportunities based on value, potential, feasibility and speed to impact
• Design propositions, audience strategies, journeys and activation models linking SCF customers and partner ecosystems with Openbank products
• Build and manage a roadmap of pilots with hypotheses, success metrics and scale criteria
• Develop business cases covering revenue potential,



acquisition efficiency, customer value and implementation considerations
• Create reusable playbooks, activation models and templates for adoption across markets
• Track performance, synthesize learning and recommend models to scale, adapt or stop
• Work closely with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk teams across markets

Responsabilidades
• Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross-sell roles
• Proven experience designing B2B2C, ecosystem, partnership or cross-sell initiatives across multiple markets or business units
• Strong commercial and analytical judgement with ability to turn opportunities into business cases and testable pilots
• Understanding of acquisition, CRM, customer journeys, segmentation and cross-sell activation
• Strong stakeholder management and communication in international environments
• Hands-on approach to create analyses, plans, briefs and recommendations

Requisitos principales
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📌 Cross-Sell & Product Marketing Lead (Boadilla del Monte)
🏢 Grupo Santander
📍 Boadilla del Monte