Brand Trade Marketing Manager (Cataluña)

Brand Trade Marketing Manager (Cataluña)

11 sep
|
Vestacy
|
Cataluña

11 sep

Vestacy

Cataluña

We are Vestacy Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We're home to some of the world's most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. We care for our company the way you care for your own home: with energy, passion, and pride.

The Brand Trade Marketing

Manager plays a key role within the Brand Marketing & Trade Marketing team, being responsible for developing the category and brand commercial strategy across assortment, pricing, promotion and visibility, driving excellence in in-store (4P) execution across the categories and brands under their responsibility. The role focuses on developing expert knowledge of the executional drivers required for the category and brands to win in the market, translating shopper and category insights into clear commercial principles and actionable execution standards, while ensuring close partnership with Customer Trade Marketing and Sales teams. Defining the category and brand commercial playbook, including Assortment, Pricing, Promotional and Shelf strategies (including MSL, distribution targets, pricing architecture,



promotional policy and planogram principles) Defines distribution, visibility and execution principles for innovation launches, ensuring effective in-market deployment.

Identifies and build category growth drivers into brand plan, ensuring alignment and feedback into integral GSM's. Acts as the category and shopper expert within the organization, translating market, customer and shopper insights into actionable commercial recommendations. Partners with Customer Trade Marketing and Sales teams to ensure effective translation of category and brand strategies into customer-specific activation plans.

Leads continuous analysis of category, competitor and market developments across the 4P's, identifying opportunities and risks to support business growth Key contact for the Head of Marketing and Heads of Sales with regards to all promotional and category 4P principles. Minimum 5 years FMCG experience IN Sales/ Marketing and Key Account Management English - Advanced Good analytical skills, Excel/ Nielsel. That's why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

📌 Brand Trade Marketing Manager (Cataluña)
🏢 Vestacy
📍 Cataluña

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