Ingersoll Rand is a global U.S supplier of industrial equipment, leading the compressed air industry across multiple lines of business with related technologies, parts and related services to a broad and diverse customer base through a family of brands. We are seeking a highly motivated and results-driven CRM Initiative Manager to join our CRM Portfolio & Commercial Excellence organization. This role is responsible for leading the execution of strategic CRM initiatives that drive sales effectiveness, service excellence, customer experience, process standardization, and digital transformation across the organization.

Acting as the critical bridge between Business, CRM Portfolio, CRM IT, Analytics, and AI Enablement teams, the CRM Initiative Manager ensures initiatives are translated into executable plans, aligned across stakeholders, and successfully delivered from concept through deployment and adoption. This is not a traditional project management role. The successful candidate will combine delivery leadership, CRM business process knowledge, agile execution, stakeholder management, data-driven decision making, and technology enablement to drive measurable business outcomes.

Lead the execution of strategic CRM initiatives across Sales, Service, Customer Experience, Commercial Excellence, and Digital Transformation domains. Own initiative delivery from intake and planning through deployment, stabilization, and value realization. Act as the primary coordination point between business stakeholders, CRM Portfolio teams, CRM IT delivery teams, vendors, and supporting functions.

Partner with Business Initiative Leads and CRM IT teams to translate business needs into executable epics, features, and user stories. Coordinate sprint planning, dependency alignment, and release planning across multiple teams. Promote delivery excellence and agile best practices.





Leverage CRM dashboards, KPI frameworks, funnel analytics, adoption metrics, data quality insights, and executive reporting to support initiative planning and prioritization. Partner with CRM Analytics & Insights teams to define success metrics and measure business outcomes. Monitor initiative performance against expected business value.

Ensure delivery decisions are supported by data and measurable impact. Contribute to continuous improvement through performance analysis and lessons learned. Collaborate with the CRM AI Enablement Manager to identify opportunities to embed AI capabilities into CRM processes and initiatives.

Support delivery and adoption of AI-enabled CRM solutions, including copilots, intelligent workflows, automation, recommendations, and agent-based capabilities.

Coordinate User Acceptance

Testing (UAT) planning and execution. Ensure business readiness activities are completed prior to deployment. Partner with Change & Adoption teams to support communications, training, release readiness, and stakeholder engagement.

Contribute to the evolution of CRM delivery methodologies, governance practices, and portfolio management standards. Bachelor’s degree in Business, Engineering, Information Systems, Analytics, Computer Science, or a related field. ~5+ years of experience leading complex CRM, digital transformation, business transformation, technology delivery, consulting, or commercial excellence initiatives.



~ Experience working within Agile delivery environments, including backlog management, sprint planning, and iterative delivery models. ~ Strong understanding of CRM-enabled business processes, preferably within Sales, Service, Customer Experience, or Commercial Excellence functions. ~ Experience using CRM data, business analytics, KPI frameworks, and reporting to support decision-making and value realization. ~ Exposure to AI-enabled business processes, workflow automation, CRM copilots, or digital transformation initiatives involving artificial intelligence is highly desirable. ~ Excellent stakeholder management skills with the ability to influence and drive alignment without direct authority. ~ Strong organizational, planning, prioritization, and execution capabilities. ~ Excellent verbal and written communication skills, including executive-level presentations and status reporting. Skilled at managing dependencies, timelines, risks, and stakeholder expectations.

Data-driven and capable of leveraging analytics to make informed decisions. Focused on outcomes, adoption, and measurable business impact rather than simply completing project activities. Able to build trust, create alignment, and drive momentum across a global organization.

Private health insurance Versátil working arrangements All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

📌 CRM Senior project manager (Madrid)
🏢 Ingersoll-Rand
📍 Madrid