Puig is seeking a highly skilled General Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets. This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets. In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making.

As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics. This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.

Language: English (mandatory) Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets. This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets. In a context of accelerating digital transformation,



the reliability and scalability of media data have become essential to enable data-driven decision making.

As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics. This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.

Media Tracking

Strategy &

• Implementation Ensure robust and consistent media tracking across all digital platforms. Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels Coordinate tracking implementation across websites, media platforms, and analytics tools Validate data collection quality and ensure consistency across markets and platforms Support troubleshooting and issue resolution related to tracking and data collection Interface with Tech &

• Data Product Teams Act as the bridge between business needs and technical implementation. Work closely with Media teams on business needs Work closely with Tech teams to ensure proper implementation of tracking and data flows Collaborate with Data Product Managers to align tracking data with data models and data products Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery)



Media Data Quality &

• Governance Ensure data reliability and alignment with global standards. Define and enforce data quality checks and validation processes for media data Identify gaps or inconsistencies in data collection and drive remediation actions Support to Media Analytics &

• Performance Measurement Enable accurate and actionable media analysis. Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics Ensure tracking enables accurate measurement of campaign performance and optimization Contribute to defining measurement frameworks and supporting performance analysis Facilitate alignment between media tracking data and reporting tools (e.g.

Project

Coordination & Stakeholder Management Support delivery of media data and tracking initiatives. Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners Support communication and alignment with global and local teams Contribute to training and upskilling of markets on tracking best practices 8+ years of experience in digital analytics, tracking implementation, or media data ~ Good understanding of media ecosystems (Meta, TikTok, Google, etc.) ~ Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics) ~ Experience in global environments with multiple stakeholders Detail-oriented with strong focus on data quality and reliability Strong communication and stakeholder management skills Ability to manage multiple priorities and projects simultaneously A range of learning and development opportunities An international company with plenty of opportunities to grow

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Puig
📍 Barcelona