Growth Manager (German Market) - Barcelona - 40h Published 20 of May At MiiN Cosmetics, we are pioneers in bringing the best of Korean beauty to Europe. Our passion for K-Beauty drives everything we do, from offering high-quality products to creating a unique and immersive shopping experience. Join our team as a Growth Manager for Germany and dive into the fascinating world of K-Beauty, leading our expansion in a key European market.

You'll play a crucial role in ensuring the sustainable and efficient growth of MiiN in Germany by crafting and executing strategic marketing initiatives aligned with our business plan. This role offers a unique opportunity to lead comprehensive growth strategies, combining meticulous financial management with impactful brand communication to resonate effectively with the local German audience. This is a full-time position.

Growth

Strategy & Planning Develop and execute a comprehensive marketing plan, leveraging an optimal mix tailored to German market nuances for sustainable brand growth. Collaborate with design, performance, finance, and e-commerce teams to forecast market needs accurately and localize campaigns, boosting brand visibility and engagement. Enhance customer experience by analyzing feedback and implementing improvements across the customer journey (e.g., Market Analysis & Reporting Utilize market data and KPIs for strategic decision-making.

Track campaign performance across various channels, generating monthly reports and conducting daily sales analysis. Provide monthly analysis, diagnostics, and feedback on promos, performance, UX/UI, Paid Campaigns, and Influencer Activations. Propose improvements to drive conversions, build Brand Awareness, and optimize customer experience to meet targets.

P&L; Management Hold full responsibility and accountability for the P&L;, including financial and budgetary control for the German market.



Craft the annual budget and monitor expenditures to align with set financial goals.

Digital

Marketing & E-commerce E-commerce Optimization: Implement web changes and confirm promotions are well-executed. Optimize content and communication for clear customer understanding.

Social Media: Coordinate with the Content Marketing Specialist on social media strategy. Aid with local content creation (voiceovers, videos) and conduct benchmarking of social trends/competitors.

Influencer Management: Manage long-term and new paid collaborations (negotiation, briefings, content proofing, reporting results using Google Analytics/Prestashop, COS definition, performance analysis). Coordinate non-paid collaborations with micro-influencers (briefings, follow-ups). Build a network of creators and micro-influencers for potential affiliate partnerships.

Co-branding: Define the co-branding strategy to ensure quarterly collaborations for increased brand awareness. Conduct benchmarking, initiate brand contact, and manage cross-departmental workflow. Paid Media (ADS/Paid Social): Define market-compatible strategies with the performance team.

Coordinate content for Google Ads, Bing, Meta, and TikTok alongside the Content Marketing Specialist.

Email Marketing: Assist with content definition and creation for monthly newsletters, and manage sending via Salesforce.

Offline Initiatives PR & Events: Manage and collaborate with the PR agency for press releases, press days, events,



and influencer collaborations. Identify and coordinate new opportunities for local and national event participation. Ensure workshop visibility through social media, paid activations, and the website to maximize attendance.

Team Management

Drive the growth and development of the German team, identifying requirements for both Marketing and Retail departments. Demonstrable experience in crafting and executing strategic marketing plans tailored to local market nuances. Strong understanding of digital marketing channels including social media, e-commerce platforms (like PrestaShop), influencer marketing, paid ads (Google, Meta, TikTok), and email marketing.

Solid experience in P&L; management, financial control, and budget crafting/monitoring. Excellent analytical skills with the ability to utilize market data and KPIs for strategic decision-making and performance reporting. Fluency in German and English is mandatory, with excellent written and verbal communication skills in both languages.

Ability to collaborate effectively across departments (design, performance, finance, e-commerce, content marketing). Proven track record of driving sustainable brand growth and enhancing customer experience in the German market. Familiarity with specific German market regulations, trends, and consumer behavior.

Experience with organizing retail events or workshops What do we offer? Be part of a fast-growing company in the heart of Barcelona with a hybrid work model. Immediate incorporation with a permanent contract and the applicable trial period. A vibrant work environment with opportunities for growth, professional development, and collaboration within a multicultural and innovative team. Access to professional training programs. Competitive private health insurance options.

📌 Marketing Executive (Brand & Content) (Barcelona)
🏢 Miin Cosmetics
📍 Barcelona