OOH Channel Sales Development Manager Position Overview / Job Scope The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth.

The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams.

Mission, Ambition & Responsibilities

- OOH Channel Strategy & Business Development
- Develop and implement the OOH channel growth strategy in line with company objectives.
- Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities.
- Define priority customer segments, subchannels and platforms for accelerated growth.
- Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.
- Identify and recruit new business opportunities, customers and operators to expand channel penetration.
- Build strong relationships with key decision-makers, distributors and strategic channel partners.
- Portfolio Strategy & Innovation
- Adapt the global OOH portfolio to local market needs and operator requirements.
- Identify opportunities to expand category presence through innovation, new applications and new consumption occasions.
- Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.
- Collaborate with Global Teams to identify future product and category development opportunities.
- Bring customer and market insights to support innovation pipelines and business planning.
- Customer Development & Activation
- Segment customers and operators to develop tailored growth and activation plans.
- Create compelling commercial stories,



category arguments and opportunity assessments to support customer engagement.
- Lead category growth initiatives with customers, distributors and wholesalers.
- Develop customer-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits.
- Work closely with chefs, culinary partners and field teams to validate product applications and unlock incremental consumption opportunities.
- Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth.
- Trade Marketing & Execution Excellence
- Design activation programs that drive visibility, trial and product rotation across OOH channels.
- Ensure consistent execution of brand and category strategies across all customer touchpoints.
- Monitor activation effectiveness and recommend improvements based on results and customer feedback.
- Share best practices and successful initiatives across local and integral OOH teams.

ORGANIZATION & STAKEHOLDERS

- Partner closely with Sales strategy, Marketing, Supply Chain and Finance teams to ensure successful execution of channel strategies.
- Act as the key point of contact between local and global OOH teams regarding portfolio, innovation and channel development initiatives.
- Collaborate with external partners including distributors, wholesalers, agencies, chefs and operators.
- Report directly to the Sales Strategy & Planning Director.

LEADERSHIP & COMMERCIAL COMPETENCIES





- Strong commercial mindset combined with strategic thinking.
- Ability to identify growth opportunities and translate insights into actionable plans.
- Good understanding of route-to-market models, distributor management and customer economics.
- Strong capability to influence stakeholders without direct authority.
- Experience building business cases, activation plans and growth strategies.
- Ability to manage multiple projects and priorities in a dynamic environment.
- Strong communication, presentation and storytelling skills.
- Solid analytical capabilities and understanding of commercial KPIs and P&L; drivers.
- Entrepreneurial mindset with a passion for growth and innovation.

Skills & Experience Requirements

- 4-8 years of experience in FMCG, Foodservice, Out-of-Home (OOH) or related commercial environments.
- Experience working with value-added food brands and categories where quality, innovation and brand equity are key growth drivers.
- Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers.
- Proven ability to develop commercial initiatives that generate profitable growth.
- Experience in channel accounting sales and/or business development.
- Strong analytical skills and ability to translate data into actionable recommendations.
- Comfortable working cross-functionally in an international environment.
- High proficiency in Microsoft Excel and PowerPoint.
- Fluent English, both written and spoken.

PERSONAL ATTRIBUTES

- Entrepreneurial and results-oriented.
- Curious and externally focused.
- Strong relationship builder and influencer.
- Proactive with a hands-on attitude.
- Agile and adaptable in changing environments.
- Creative problem solver with strong execution skills.
- Passionate about food, brands and customer development.

LOCATION Madrid, Spain Regular travel within Spain and occasional international travel.

📌 Out of Home Channel Sales Development Manager (Madrid)
🏢 Bel
📍 Madrid