11 sep
|
sweeek
|
Barcelona
Italian Performance Marketing Specialist to support the growth of our brand in Italy.
Your role will involve managing acquisition channels for this market, ensuring the smooth day-to-day execution of our paid campaigns, maintaining the health of our product catalog, planning and managing organic growth, and overseeing any other activities related to traffic acquisition channels for our Italian website . Manage assigned budgets, analyze campaign performance, and make data-driven decisions.
Organic Content
Development & Optimization Analyze existing organic positioning across all our markets and manage on-page and off-page SEO optimization. Optimize website architecture and content, with the ability to write SEO-optimized copy adapted to the Italian market and culture. Conduct competitor analysis, monitor and fix SEO issues, and follow up on link-building strategies.
Traffic
Analysis & Reporting Extract and analyze data, providing recommendations based on KPIs to support traffic optimization and decision-making. Use reporting and analytics tools such as GA4, Qlik (BI), and Looker Studio. Excellent written and verbal communication in Italian and advanced Spanish skills for internal communication.
You have at least 2 years of experience managing campaigns, mainly in Google Ads, including handling and allocating significant budgets. You are familiar with digital KPIs such as CPC, CTR, ROAS, and Conversion Rate; You are comfortable performing performance analysis, combining sales and traffic data, and identifying growth opportunities. You have strong writing skills and can create, edit, and improve website content and ad copy.
Advanced proficiency in Microsoft Office / Google Workspace, especially Excel / Google Sheets, including pivot tables. sweeek, the chic new brand to help you style your home and outdoor spaces. We are one of the fastest-growing garden furniture e-tailers in Europe. Founded in 2010 in the north of France and after ten years of accelerated growth driven by our young and international team, we are now trading in nine European countries with a Group turnover in excess of 100M€.
Desirable office location in central Barcelona 1 WFH day per week. Additional versátil remote working days. Fresh fruit, coffee, and tea available at the office.
📌 Performance Marketing Specialist (Italian) (Barcelona)
🏢 sweeek
📍 Barcelona