11 sep
|
Proexpo
|
Barcelona
Social Media & Brand Content Lead
Location: Barcelona, Spain (Hybrid)Experience:2–4 years in Agency environmentsSector: High-end Exhibition Design & ArchitectureThe Role
AtPro Expo , we don't just build stands; we architect the stage where global brands (Bayer, Midea, etc.) shine. We are looking for a hybrid creative—part Social Media strategist, part Digital Content creator, and part AI-design enthusiast—to bridge the gap between our physical excellence and our digital presence.
You will be the "visual guardian" of the brand, ensuring that every piece of content, from a Linked In post to a high-stakes sales presentation, looks world-class.
Key Responsibilities
- Content Strategy & Social SellingDigital Ecosystem Leadership: Design and manage the editorial calendar for Linked In and Instagram, aligned with sales milestones and new project wins (working closely with the Sales Director).High-Value Content: Transform €90k+ projects into compelling digital assets (Reels, carousels, case studies) that accelerate the sales cycle.
Newsletter & Community: Lead the design and distribution of our monthly newsletter (Accumbamail, Mailchimp, or Klaviyo), focusing on database segmentation for maximum B2 B impact.2. Art Direction & ProductionVisual Assets Management: Act as the ultimate quality filter.
Brief and coordinate photographers/videographers at top international events, ensuring the final material meets the "Pro Expo Standard."Digital Showroom: Support the implementation of our new website and keep it updated (projects, testimonials, blog) as a living, breathing sales tool.3. Sales, Design Support & BrandingPremium Marketing Collateral:
Design and update high-end brochures for VIP visits and corporate presentations (Keynote/PPT/Canva).Creative Support for Design: Use Gen-AI tools to retouch renders or create initial moodboards/concepts for mid-sized projects. You will provide that "creative touch" to presentations led by Project Managers to ensure they stand out.
Strategic Copywriting: Write engaging blog posts and "Sales Letters" that sell value, design, and innovation rather than just services.4. Special Projects (Pure Creativity)Awards Management: Identify and manage submissions for international design and "ephemeral" architecture awards to position Pro Expo as a leader in excellence.
Brand Experience: Conceptualize and implement the "Top Client" gifting strategy (Creative, memorable, and high-impact ideas).The Adecuado ProfileExperience:2–4 years in a fast-paced Creative or Marketing Agency.
Hard Skills: Expert mobile video editing (Cap Cut).Design proficiency: Photoshop, Canva.
Generative AI Mastery: Proven experience with Midjourney, Adobe Firefly, DALL‐E to enhance visuals and presentations.
Excellent Copywriting skills:(English & Spanish).
Soft Skills
High level of autonomy, "Agency-standard" attention to detail (zero editing errors), and the ability to add aesthetic value to technical projects.
Why Pro Expo?
Beyond Digital: See your digital creations turn into massive physical structures across Europe's biggest trade shows.
Creative Freedom: No agency bureaucracy. You report directly to the CEO with total ownership of your projects.
Growth: Be part of a company growing at 15%+ per year with a high-end, international client portfolio.
Interested?
Send us your CV or reach out via direct message.
📌 Social media & brand content lead (Barcelona)
🏢 Proexpo
📍 Barcelona