About AirDNA AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the multi-billion-dollar travel and short-term rental industry, with offices in New York, Denver and Barcelona and team members around the world. Our self-serve platform equips Airbnb hosts and property managers with the smart, competitive insights they need to succeed in an ever-evolving market.

Our customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world. We track the daily performance of over 15 million listings on Airbnb, Vrbo, and Booking.com across 120,000 integral markets. Hundreds of thousands of partner properties further inform our proprietary algorithms, producing the most accurate and comprehensive short-term rental dataset in the world.

In 2024, AirDNA acquiredUplisting, a powerful property management software that helps hosts and operators manage listings across Airbnb, Vrbo, and other platforms. With features like channel management, automated messaging, dynamic pricing, task coordination, and financial reporting, Uplisting expands our mission to support every stage of the short-term rental journey - from investment to operations.

The Role

AirDNA gives this role something most social teams never have: a constant, ownable stream of proprietary data that no competitor can replicate. Market trends before they hit the news, demand spikes tied to world events, numbers that journalists quote and investors act on.

The Social Media

Manager owns the system that turns all of that into compounding organic growth. Organic social across every channel, YouTube as an acquisition channel, proprietary podcast distribution, creator amplification with real measurement behind it, and executive thought leadership for AirDNA executives. The role ships independently with full ownership over creative direction, production spend, tools, and content strategy.

Comms

Manager, works alongside a dedicated research team of PhD economists and a PR and Content team already producing at scale, and sits inside the Acquisition pillar alongside Creative, Lifecycle, PMM, and Community. Here’s what you’ll do: Organic Social Strategy Own AirDNA’s presence across LinkedIn, Instagram, TikTok, X, and YouTube with channel-specific follower, impression, engagement, and conversion targets. Turn AirDNA’s proprietary data into social-native formats that travel beyond our existing audience: market rankings, supply trends, revenue benchmarks.





Build a measurement system that ties social activity to traffic, sign-ups, and pipeline, and own the monthly report that presents those results to leadership. Partner with the Paid team to ensure organic and paid social reinforce the same narrative and boost the top-performing organic creative. YouTube as an Acquisition Channel Own YouTube content strategy in partnership with Content, Creative, and PMM: defining formats, cadence, and what earns the click.

Treat

YouTube as an acquisition channel with measurable conversion to product sign-ups, not a video archive. Manage freelance video production and editing to ensure on-time, on-brand delivery. Own the quarterly podcast content calendar in partnership with the host, aligned to ICP needs, SEO priorities, and industry trends. Turn every episode into a full distributable asset set: clips, quote cards, LinkedIn posts, YouTube uploads, newsletter blurbs.

Own the thought leadership strategy for the CEO: ghostwriting LinkedIn posts, advising on content angles, and building a consistent public voice rooted in his background and vision for the STR space. Support the Chief Economist with distribution strategy and content guidance to systematize and scale his existing audience momentum. Build an employee advocacy infrastructure that makes it easy for AirDNA employees to share, engage, and act as brand ambassadors.

Creator and Influencer Amplification Partner with the Community Lead to amplify top-performing creators through organic social and white-labeled boosting. Keep top partners engaged, informed, and active without it becoming a full-time relationship management job. Native-level fluency in English required, both verbal and written. ~6+ years running organic social for a B2B SaaS, B2C, PLG, or media brand, with a track record of growing channels.

Experience in the STR industry or data companies is a strong plus. ~ AI is your default, not a party trick. You use tools like Claude, Descript, ElevenLabs, and Figma Make to move faster, produce more, and do things a traditional workflow couldn’t. ~ You understand YouTube as a media product : titles, thumbnails, hooks, retention, CTAs, search optimization. You know why a video underperforms before the data tells you. ~ Whether you’ve owned a show, produced one,



or run growth for one, you know how to build an audience, source guests who bring their own, and turn every episode into a content engine. ~ Creator and influencer experience: building briefs, amplifying top-performing content, and managing relationships without it becoming overhead. ~ You’ve owned and managed budget independently: creative fees, production spend, and tools.

You understand data-driven brands and prosumer audiences, and you have a feel for what resonates with operators, investors, and hosts. Indefinite contract ~36 holidays per year ~ 150 EUR to spend with Cobee card available monthly for public transport, daycare, pension plan, restaurants and health insurance ~ Health insurance with AXA (Vision + Dental included) ~ Language lessons with Preply (French-Italian-Spanish-Catalan) ~ A fun and sunny office with big terraces ~ Team building events ~ Dog friendly office!

First stage: Virtual interview with the People Team at AirDNA (Online-30min) Second stage: Meet the Hiring Manager + Peer (Online-45min) Third stage: Fourth stage: Final stage: Office tour + onsite catch up (50min) All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. AirDNA seeks to attract the best-qualified candidates who support the mission, vision and values of the company and those who respect and promote excellence through diversity. Thecompany complies with all applicable state and local laws governing nondiscrimination in employment and prohibits unlawful harassment based on any of the aforementioned protected classes at every location in which the company operates.

This applies to all terms, conditions and privileges of employment including but not limited to: hiring, assessments, probation, placement, benefits, promotion, demotion, termination, layoff, recall, transfer, leave of absence, compensation, training and development, social and recreational programs, education assistance and retirement. Upon request, AirDNA will reasonably accommodate applicants so they can participate in the application process unless doing so would create an undue hardship to AirDNA or a threat to these individuals, others in the workplace or the company as a whole. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.

If you would like more information about how your data is processed, please contact us. #

📌 Social Media Manager - Content (Laza)
🏢 AirDNA
📍 Laza