- Analyze user behavior across digital platforms to drive data-driven decision-making- Identify optimization opportunities and measure the impact of strategic initiatives, with a strong focus on A/B testing- Partner with product, technology, and business stakeholders to define, implement, and improve analytics, tracking, and experimentation initiatives- Design, optimize, and document scalable tracking and measurement concepts- Ensure data quality, consistency, and usability for reporting, analysis, experimentation, and third-party integrations- Define relevant KPIs, build dashboards, and provide actionable insights and recommendations for product optimization- Support A/B test design, sample size planning, KPI alignment, analysis methodology, result interpretation, and rollout recommendations- Contribute to scalable experimentation practices, tooling, automation, and knowledge management across markets, platforms, and product areas- Work hands-on with complex datasets, data pipelines, cloud environments, and analytics tools- Collaborate with developers, Data Analysts, Data Engineers, the Product Owner, and general and local business departments- Act as a trusted sparring partner, contribute to knowledge sharing, mentoring, and continuous improvementRequirements- Several years of experience in digital analytics, conversion analysis, product analytics, experimentation, or a similar data-focused role, ideally in an e-commerce or digital product environment- Strong understanding of tracking concepts, KPI frameworks, data quality, reporting, and analytics tools such as Google Data Studio, Adobe Analytics, Firebase, Looker, Tableau, Power BI, or similar- Strong experience with A/B testing or experimentation methodologies, including test setup, sample size considerations, KPI definition, statistical evaluation,



interpretation of results, and communication of conclusions- Strong hands-on experience with SQL, complex datasets, data pipelines, and cloud or data warehouse technologies such as Google Cloud Platform, BigQuery, or similar solutions- Experience working with developers and technical teams, including documentation of requirements, tracking concepts, data flows, and implementation logic- Familiarity with GitHub, GitHub Copilot, AI agents, reusable skills/workflows, or similar tools- Strong stakeholder management and communication skills, with the ability to translate business needs into scalable analytical solutions and explain complex topics clearly- High level of ownership, self-organization, curiosity, and ability to work independently and as part of technical and cross-functional teamsCore CompetenciesDemonstrates expertise in digital analytics, A/B testing methodologies, and data quality management, with a strong ability to collaborate across teams to drive actionable insights and optimize product performance. Proficient in SQL and analytics tools, ensuring effective tracking and measurement in cloud environments.Highest-signal resume keywords- Digital Analytics- A/B Testing Methodologies- SQL- Google Cloud Platform- Stakeholder ManagementHard Skills- Data Analysis- Conversion Analysis- Experimentation- KPI Definition- Statistical Evaluation- Data Quality Management- Dashboard Creation- Complex Datasets- Data Pipelines- Cloud TechnologiesSoft Skills- Communication Skills- Curiosity- Self-Organization- Mentoring- CollaborationIndustry Keywords- E-Commerce- Digital Product- Analytics Tools- Experimentation Practices- Tracking ConceptsTools & Technologies- Google Data Studio- Adobe Analytics- Firebase- Looker- Tableau- Power BI- GitHub- GitHub Copilot#J-18808-Ljbffr

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