Position Overview
Roc360 is seeking a hands-on VP, Marketing to drive the execution of marketing programs supporting Roc360’s multifamily lending and new construction financing platform.
The strategy is established. This role is about turning that strategy into high-quality marketing programs and getting them into the market.
We are looking for a strong project manager and content marketer who can manage multiple initiatives from brief through execution. The adecuado candidate has experience in real estate finance and SaaS or technology-enabled businesses, understands complex products quickly, and knows how to turn subject-matter expertise into compelling content, video, campaigns, and sales tools.
This is a highly hands-on role for someone who can write, edit, brief creative teams, manage video production, coordinate stakeholders, run campaigns, and keep multiple projects moving simultaneously.

Key Responsibilities
Own day-to-day marketing execution for Roc360's multifamily and new construction businesses.
Translate established GTM strategies into detailed marketing plans,



content calendars, campaigns, deliverables, timelines, and workstreams.
Serve as the primary marketing project manager across these businesses, ensuring initiatives move from idea to execution on time and at a high standard.
Build and manage integrated content calendars across video, social, email, web, events, thought leadership, sales enablement, and other channels.
Develop a steady pipeline of high-value content, including articles, market insights, case studies, customer stories, guides, newsletters, webinars, presentations, and social content.
Make video a core component of the content strategy, developing concepts, identifying subject-matter experts, preparing interview questions and talking points, and managing production from planning through final distribution.
Work directly with executives, salespeople, customers, partners, and subject-matter experts to capture their expertise and turn it

📌 VP Marketing – Content, Campaigns (Madrid)
🏢 Roc360
📍 Madrid