Ethnik Living is hiring a Creative Strategist to own our paid media creative strategy, discover new customer personas, and build a consistent pipeline of ads that help us acquire customers profitably.
As a furniture and home decor brand with products including wall mirrors and wall sconces, we need creative that helps people picture our pieces in their homes and gives them a compelling reason to buy. You will turn customer insights and performance data into messages, short- and long-form video concepts, and static ads that we can test and improve.You will lead creative sprints with our Graphic Designer and Marketing Manager, guide creators and editors, and take projects from research through production to launch. We are looking for someone who can write, interpret results, give clear creative direction, and move work forward independently.

What you will do
Customer research and messaging
• Find and validate new customer personas, purchase motivations, and use cases through reviews, surveys,customer conversations, support tickets, and social DMs.




• Build messaging for each persona and stage of the buying journey, covering desired outcomes, objections,product benefits, supporting proof, offers, and calls to action.
• Use Particl, Foreplay, Meta Ad Library, and similar tools to research competitors, monitor creative trends,and identify opportunities to test for Ethnik Living.
• Turn customer psychology into specific creative ideas, such as room transformations, styling advice, product comparisons, and answers to concerns about size, finish, quality, or value.

Creative concepts and copywriting
• Develop fresh concepts every week across short-form and long-form video, UGC, founder content,testimonials, product demonstrations, static ads, carousels, and animation.
• Write direct-response hooks, scripts, voiceovers, headlines, captions, and calls to action. Shape each story around the audience, product, and intended next step.
• Create briefs with a clear hypothesis, per

📌 Creative Strategist (España)
🏢 ETHNIK LIVING
📍 España