We're actively recruiting a Lifecycle Growth Lead as we continue to scale our growing FinTech division at M-KOPA. You'll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.
The Impact:
Build automated customer journeys that activate, retain, and re-engage millions of customers across Africa. Your campaigns will directly enable financial inclusion by helping customers successfully complete their payment journeys and access life-changing products they've been traditionally excluded from. You'll see measurable impact weekly through activation rates, retention curves, and customer lifetime value growth.
The Opportunity:
Own lifecycle outcomes at scale: Drive activation and retention metrics for 7M+ customers by designing segmentation frameworks and experimentation strategies, then executing them hands-on
Rich experimentation playground: Run structured A/B tests annually with Africa's most sophisticated fintech dataset
Unique channel mix: Optimise across SMS, WhatsApp, push,
and in-app for mobile-first African markets while coordinating with 30,000 field agents + 300 telesales agents
Strategic execution: Design the segmentation frameworks and growth playbooks that guide lifecycle strategy, then personally build the campaigns that validate what works
Revenue impact: Drive measurable revenue growth and improve unit economics through lifecycle optimisation - your experiments directly influence profitability and customer lifetime value
Purpose-driven impact: Your retention campaigns contribute to products that have displaced 2.1M+ tonnes of CO₂ and connected 2.5M people to their first internet access
What You'll Do:
Own lifecycle growth outcomes: You're accountable for activation, retention, and LTV metrics - driving revenue growth and improving unit economics. Lead growth initiatives end-to-end (strategy experiment scale): identify opportunities, form hypotheses, run structured e
📌 Lifecycle Growth Lead (Madrid)
🏢 M-KOPA
📍 Madrid