Responsibilities * Responsible for the full media strategy for Xiaomi Spain product campaigns, across all relevant touch points including above-the-line advertising and digital marketing, based on the business focus and market goals. * Bring new and innovative approaches to digital marketing and customer engagement strategy through the identification of different online channels, tracking and media opportunities. * Work closely with HQ (Xiaomi China) media team and local cross-functional teams, including but not limited to Marketing, PR, Retail and Sales teams, as well as reference customers, to provide the best-in-class full-media or digital experience to target consumers. * Work closely with other teams besides Marketing, such as Sales and Retail, and coordinate plans. * Understand customer insights and behaviour through digital listening. * Plan the full media budget and prioritize investment to meet business or demand generation objectives. * Define and set a communication strategy that recognizes the changing digital lifestyle of target customers,



while also having omnichannel (Retail / Operator / E-Commerce, etc.) marketing and media planning capabilities. * Be familiar with all trendy and industry social platforms and marketing insights tools; identify consumer and marketing insights, and optimize spend and performance based on those insights. * Provide insights to Product, Creative and other teams through media practices and performance, driving greater value from future media buying activities. * Evaluate emerging technologies and media opportunities. Provide creative ideas and perspectives for adoption where appropriate. Requirements * Bachelors degree or above; a major in Marketing or Advertising is preferred. * Experience in Internet, Advertising, Tech or Smartphone companies is a plus. * At least 3 years of working experience related to media buying and marketing. Experience in digital marketing in Internet and Consumer category industries is required.

📌 Spain Media Buy Manager (Comunidad de Madrid)
🏢 Xiaomi Technology
📍 Comunidad de Madrid